Results 221 to 230 of about 3,757 (257)

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
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Understanding cities through city brands: City branding as a social and semantic network

Cities, 2014
More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
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Destination and City Branding: The Viseu Brand

2022
Num mundo cada vez mais global, as cidades desenvolvem mecanismos para promover os seus territórios e produtos. O branding de cidade pode gerar desenvolvimento e ser o elemento diferenciador quando é utilizado na elaboração dos planos de desenvolvimento estratégico dos responsáveis pelo poder local. Este artigo tem como objetivo averiguar a importância
Alves, Lícia, Carvalho, Tiago, Filipe, Sandra   +2 more
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Branding the City

This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

Cities, 2021
Martin De Jong, Thomas Hoppe
exaly  

City Branding and the Tourist Gaze

2011
Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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Spatial relationship of city branding strategy adoption in megacity regions: Patterns and influencing factors

Cities, 2023
Haiyan Lu
exaly  

Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

Urban Studies, 2020
Salla E Jokela
exaly  

The role of leadership and communication in internal city branding

Journal of Product and Brand Management, 2021
Rico Piehler, Christoph Bürmann
exaly