Results 231 to 240 of about 3,757 (257)

The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
openaire   +1 more source

Synthesis of City Branding Literature (1988–2014) as a Research Domain

International Journal of Tourism Research, 2016
Senay Oğuztimur
exaly  

City Branding and the Link to Urban Planning: Theories, Practices, and Challenges

Journal of Planning Literature, 2020
Ahmad Bonakdar, Ivonne Audirac
exaly  

Linking city branding to multi-level urban governance in Chinese mega-cities: A case study of Guangzhou

Cities, 2018
Lin Ye
exaly  

Economic city branding and stakeholder involvement in China: Attempt of a medium-sized city to trigger industrial transformation

Cities, 2020
Martin De Jong, Daan Schraven
exaly  

Thin line between country, city, and region branding

Journal of Vacation Marketing, 2012
Ram Herstein
exaly  

City branding

2017
openaire   +2 more sources

CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

Tijdschrift Voor Economische En Sociale Geografie, 2005
Mihalis Kavaratzis
exaly  

The image of the creative city: Some reflections on urban branding in Turin

Cities, 2008
Alberto Vanolo
exaly  

Branding the City

2019
openaire   +1 more source