Results 11 to 20 of about 3,385,799 (285)
Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
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City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
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CITY BRANDING “GO KARAWANG, THE DYNAMIC CITY” DALAM PENGEMBANGAN PARIWISATA KARAWANG [PDF]
, 2021 Sektor pariwisata merupakan salah satu sektor yang berperan penting dalam meningkatkan pertumbuhan ekonomi di suatu daerah. Pemerintah Pusat maupun daerah perlu menggali potensi-potensi unggulan disetiap daerahnya. Salah satu upaya memperkenalkan potensi
Hidayat, Rahmat +2 more
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Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks
Jurnal Bina Praja, 2023 City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy.
Rinto Ariwibowo, Galih Prasetyo
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The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors [PDF]
Sustainability, 2020 The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city ...
Yu, Eunah, Kim, Junghyun
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Place Pulling Power: a case of Liverpool’08 [PDF]
, 2009 The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity.
Vandewalle, I, Bamber, D, Maheshwari, V
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On the city brand development: city style as a city brand dimension
Bulletin of "Turan" University, 2021 The article discusses the issues of the development of the city brand. The main purpose of the study was to identify the factors and components that contribute to the development of the city brand. The city brand model of Thomas Gad has been taken as a theoretical basis of the study.
A. P. Sadullaeva, G. K. Baizhaksynova
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Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) [PDF]
برنامه ریزی فضایی, 2022 Background: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.
Reza Mokhtari Malekabadi +2 more
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Journal of Intercultural Management, 2019 Abstract The article analyses theoretical aspects of a city brand definition, applying cases of various brands of Lithuanian cities. A brand is any sign or symbol which helps to distinguish goods or services for one person from the goods or services of another, and which may be represented graphically.
Irena Alperytė, Margarita Išoraitė
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City Branding melalui Media Tiktok di Provinsi Jawa Timur
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2023 Abstrak City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer.
Totok Wahyu Abadi
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