CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017 Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
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Place Branding: The Need for an Evaluative Framework [PDF]
This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
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The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta
Jurnal Bina Praja, 2017 This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
doaj +1 more source
Navigating the tension between city branding and authenticity: a conceptual framework
, 2023 oai:ojs2.journal-iasssf.com:article/20As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city
Made Ika Prastyadewi +4 more
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Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
Perspektif: Jurnal Ilmu-ilmu Sosial, 2020 Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits.
Caisar Pieter Vega Arwanto +2 more
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Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh
, 2023 Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al ...
Yenny Rahmayati +11 more
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Urban branding as an effective sustainability tool in urban development
HBRC Journal, 2014 Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
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Explaining city branding practices in China’s three mega-city regions: The role of ecological modernization [PDF]
, 2018 As global cities, Hong Kong, Shanghai and Beijing operate in international economic networks; however, they are also each firmly embedded within a regional context and are surrounded by less populous and less internationally recognized neighbors ...
Chen, Y +25 more
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Trends and applications in city branding: A case study in Izmir [PDF]
, 2017 This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays.
Ige Pirnar,Metehan Igneci,Melih Tutuncuoglu
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Modulating Calcium Homeostasis via a Biomimetic Scaffold to Rescue Diabetic Ischemic Wounds
Advanced Science, EarlyView.This strategy addresses impaired microcirculation and loss of extracellular matrix (ECM) guidance in diabetic wound healing. Musc@CP, a nanofibrous dressing combining an ECM‐mimetic chitosan‐pullulan scaffold with muscone, enhances perfusion by attenuating intracellular Ca2+ overload‐associated endothelial dysfunction.
Xiang Zheng +14 more
wiley +1 more source