ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim +2 more
wiley +1 more source
Theorizing White Ignorance From Du Bois to Mills: Narrative and Consumptive Innocence. [PDF]
Montalva Barba M, Petersen C.
europepmc +1 more source
God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley +1 more source
Place branding: Religion in shaping the three-dimensional essence of a city brand through stakeholder engagement. [PDF]
Li XL, Alahmari A, Schivinski B.
europepmc +1 more source
ABSTRACT This paper examines the impacts of Volume‐Based Procurement (VBP) policies on pharmaceutical supply chains, with a focus on the strategic behaviors of manufacturers. VBP aims to reduce costs and stabilize supplies by centralizing procurement through competition based on volumes and prices.
Nani Zhou, Tong Wang, Guohua Wan
wiley +1 more source
Recreation- and sport-led regeneration of urban water infrastructure. [PDF]
Book K.
europepmc +1 more source
Establishing Reciprocity as A Dimension of Nonprofit Entrepreneurial Orientation
ABSTRACT This study introduces and characterizes reciprocity as a distinct sixth dimension of entrepreneurial orientation (EO) within nonprofit organizations (NPOs), specifically Brazilian Medical Associations (BMAs). Through a qualitative exploratory study using 16 BMAs as units of analysis and data from 11 in‐depth interviews with nonprofit sector ...
Fabricio Martins Lacerda +2 more
wiley +1 more source
Cultural heritage and sports tourism: a systematic literature review of sustainable destination management practices. [PDF]
Rangkuti YA +6 more
europepmc +1 more source
Righting Past Wrongs Through Restorative Justice: Managerial Motivations for Collaboration
ABSTRACT Nonprofits are crucial to state collaborations as their embedded nature in communities allows them to gain the trust necessary to facilitate change and enhance strengths. As nonprofits collaborate with the public sector to tackle systemic challenges, understanding managerial motivations for collaboration and implications for social change is ...
Kara L. Lawrence +2 more
wiley +1 more source
Definitions Matter: BIPOC Nonprofits and Racial Disparities in Nonprofit Funding
ABSTRACT BIPOC (Black, Indigenous, and People of Color) nonprofits have gained increased attention and funding; however, a lack of clear definition and identification persists. This ambiguity hinders our understanding of the BIPOC nonprofits population and racial disparities in nonprofit funding.
Shuyi Deng
wiley +1 more source

