Results 251 to 260 of about 146,275 (302)

Using Digital Storytelling and Social Media to Combat COVID-19 Vaccine Hesitancy: A Public Service Social Marketing Campaign. [PDF]

J Prev (2022)
Dunlap AF, Ciari A, Islam N, Thorpe LE, Khan MR, Huang TTK.   +5 more
europepmc   +1 more source

Development of a City-wide Rapid Antiretroviral Therapy Initiation Toolkit for People Newly Diagnosed With HIV in the Southern United States. [PDF]

Open Forum Infect Dis
Pettit AC, Ahonkhai AA, Pierce L, Rebeiro PF, Valdebenito CM, Woods J, Gregory L, Walton C, Nash R, Summers NA, Van Wylen A, Thompson D, Hayes-Winton M, Eke A, Pichon LC, Audet CM.   +15 more
europepmc   +1 more source

Public risk perceptions of advanced water purification in an arid urban region of the U.S. southwest: A mixed methods study. [PDF]

Sci Total Environ
Wilson AM, Jung Y, Shafae M, Amoh-Asante NAA, Ashraf A, Quon H, Hamilton KA, Morrison D, Larkin L, Hickenbottom K, Sáez AE, Ikner LA, Betancourt W, Norwood RA, Achilli A.   +14 more
europepmc   +1 more source

A Study on the City Branding Framework to Promote City Brand Image

A Journal of Brand Design Association of Korea, 2014
openaire   +1 more source

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City branding: Can goods and services branding models be used to brand cities?

Place Branding and Public Diplomacy, 2005
A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
Brenda Parkerson, John Saunders
exaly   +2 more sources

Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
Erik Braun
exaly   +2 more sources

The Effect of City Brand Love on Tourist Based City Brand Equity

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +1 more source

City Branding

2021
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are ...
openaire   +2 more sources

Branding the Creative City

2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
openaire   +2 more sources