Results 271 to 280 of about 10,582 (303)
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Destination and City Branding: The Viseu Brand
2022Num mundo cada vez mais global, as cidades desenvolvem mecanismos para promover os seus territórios e produtos. O branding de cidade pode gerar desenvolvimento e ser o elemento diferenciador quando é utilizado na elaboração dos planos de desenvolvimento estratégico dos responsáveis pelo poder local. Este artigo tem como objetivo averiguar a importância
Alves, Lícia +2 more
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City Branding and the Tourist Gaze
2011Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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The role of leadership and communication in internal city branding
Journal of Product and Brand Management, 2021Rico Piehler, Christoph Bürmann
exaly
The Image and the Branding of the Spanish City
Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.openaire +1 more source
Synthesis of City Branding Literature (1988–2014) as a Research Domain
International Journal of Tourism Research, 2016Senay Oğuztimur
exaly