Results 261 to 270 of about 146,275 (302)

City Branding and the Role of the City Websites in Building City Brands

2013
In today’s globalized world, the competition experienced intensively in many fields is being experienced amongst cities as well. Competition is taking place not only in the traditional environment, but in the online environment as well. In order to differentiate their cities from the rest and build an image and identity for themselves in this ...
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City Branding

TURİZM, 2022
Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
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City Branding and Branding Process of Balıkesir City

Many cities around the world, including Turkey, have entered the branding process with their own unique characteristics, histories, and natural beauties. Brand cities fortify their economies, expand their services, and diversify their offerings as more visitors and foreign tourists arrive.
Arslan, Ecenur, Berkün, Sanem
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City branding

2017
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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Branding Cities

Urban Affairs Review, 2000
The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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Branding Cities

2009
1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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Understanding cities through city brands: City branding as a social and semantic network

Cities, 2014
More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
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From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
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From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

Cities, 2021
WenTing Ma, Martin de Jong, Thomas Hoppe   +2 more
exaly