Results 251 to 260 of about 10,582 (303)

Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding. [PDF]

PLoS One
Chen T, Liu G, Sui X, Solangi YA.
europepmc   +1 more source

Regulation of Alcohol-Free and Low-Alcohol Drinks: Learning From a Comparative Analysis of Eight Countries. [PDF]

Drug Alcohol Rev
Burton R, Angus K, Morgan A, Howell R, Critchlow N, Kersbergen I, Holmes J, Bowdring MA, Miller M, Waleewong O, Halme A, Voogt C, Fitzgerald N.   +12 more
europepmc   +1 more source

Integrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework. [PDF]

Sci Rep
Xue S, Lin CL.
europepmc   +1 more source

Place branding: Religion in shaping the three-dimensional essence of a city brand through stakeholder engagement. [PDF]

PLoS One
Li XL, Alahmari A, Schivinski B.
europepmc   +1 more source

CITY BRAND CONCEPT AND BRAND CITY PERCEPTION OF EDIRNE RESIDENTS

Social Sciences Studies Journal, 2018
openaire   +1 more source

City branding through food culture : insights from the regional branding level

, 2011
Tellström, Richard,
core  

Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
Erik Braun
exaly   +3 more sources

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City branding: Can goods and services branding models be used to brand cities?

Place Branding and Public Diplomacy, 2005
A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
Brenda Parkerson, John Saunders
exaly   +2 more sources

The Effect of City Brand Love on Tourist Based City Brand Equity

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +1 more source