Results 91 to 100 of about 269,689 (302)
SWOT Analysis of Coffee’s Marketing Strategies: A Case Study of Luckin Coffee in China [PDF]
SHS Web of ConferencesAs big data and the Internet continue to advance, there is much space for new retail models to emerge. Luckin Coffee, one of the top brands in China’s coffee industry, has seen significant growth in both market share and brand recognition thanks in large
Xu Guangyao
doaj +1 more source
Geographical Indications of Origin as a Tool of Product Differentiation: The Case of Coffee [PDF]
An increasing interest in geographical indications of origin (GIs) as a tool of product differentiation can be observed in the so-called specialty coffee sector.
Teuber, Ramona
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Implementing digital technologies is touted as the next big step for the firms aiming to improve sustainability in their supply chains. These technologies are often credited with the potential to improve transparency and achieve sustainability.
Amna Farrukh, Aqeel Ahmed, Sadaat Yawar
wiley +1 more source
CONSUMER ATTITUDES TOWARDS FAIR TRADE COFFEE [PDF]
This study examines consumers’ awareness of fair trade coffee and their purchase interest concerning fair trade coffee. The research uses a survey instrument that was administered through the use of a personal interview.
McGarry Wolf, Marianne +1 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study demonstrates how a profitable, lean, and environmentally responsible e‐waste reverse logistics system can be designed using integrated Operations Research (OR) techniques. Addressing the growing urgency of responsible consumption (UN SDG 12) and the projected rise of the e‐waste sector to USD 137.60 billion by 2029, the research ...
Sheeba Pathak, Hajar Fatorachian
wiley +1 more source
International Journal of Business, Economics, and Social DevelopmentThe coffee shop industry in Indonesia is expanding swiftly, although not all establishments can compete effectively. The Mekayo coffee business has seen variable sales figures.
Rara indah oktaviani +2 more
doaj +1 more source
Pengaruh Direct Marketing Terhadap Keputusan Pembelian Kopi Arabika Malabar Mountain Coffee
Performance, 2019 Konsumsi kopi di Indonesia dalam kurun waktu beberapa tahun ini mengalami peningkatan sebesar 8% pertahunnya. Hal ini didukung dengan pesatnya pertumbuhan usaha industri kopi dibeberapa daerah karena semakin banyak masyarakat yang sangat menyukai ...
Regina Ramadani Yalanda +1 more
doaj +1 more source
Victor Melgar's Coffee Farm [PDF]
This case study focuses on a coffee farmer in Guatemala who, given current low coffee prices, is worried about his ability to maintain the family tradition of coffee production.
Barnett, Barry J. +2 more
core +1 more source
Connecting Thoughts and Actions: A Managerial Process Model on Circular Business Model Innovation
Business Strategy and the Environment, EarlyView.ABSTRACT Addressing environmental grand challenges such as resource scarcity requires circular business model innovation (CBMI) that enables firms to efficiently close and slow resource cycles through novel activity systems. Drawing on a grounded theory approach based on 59 in‐depth interviews with top managers from Swiss SMEs, we developed a process ...
Fabian Takacs, Karolin Frankenberger
wiley +1 more source
Marketing Components and Their Role on Fair Trade in Coffee Agriculture: A Scoping Review
AgricultureThe aim of this study is to conduct a scoping review of the literature on the marketing environment and Fair Trade in the coffee industry, identifying its contribution to organizations and society.
Juan Maradiaga-López +3 more
doaj +1 more source