Results 71 to 80 of about 7,034 (261)
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how firms secure legitimacy in markets where faith‐based expectations and environmental responsibility intersect, focusing on halal–green cosmetics among Muslim women. It conceptualises halal trust and green trust as parallel legitimacy pathways reflecting faith‐based legitimacy and environmental credibility, respectively ...
Dwi Suhartanto +4 more
wiley +1 more source
Capacity Building for Mobile Coffee Micro, Small, Medium, Enterprises in Banyuwangi Regency
Journal of Innovation and Applied TechnologyThe mobile coffee trend has become an innovation in marketing coffee products, especially in urban areas. Mobile coffee offers a more flexible and personalized way to reach consumers, in line with the increasing demand for coffee in Indonesia.
Wenny Bekti Sunarharum +3 more
doaj +1 more source
Pengaruh Direct Marketing Terhadap Keputusan Pembelian Kopi Arabika Malabar Mountain Coffee
Performance, 2019 Konsumsi kopi di Indonesia dalam kurun waktu beberapa tahun ini mengalami peningkatan sebesar 8% pertahunnya. Hal ini didukung dengan pesatnya pertumbuhan usaha industri kopi dibeberapa daerah karena semakin banyak masyarakat yang sangat menyukai ...
Regina Ramadani Yalanda +1 more
doaj +1 more source
E-Marketing of Coffee Products
IOP Conference Series: Materials Science and Engineering, 2019 Abstract The purpose of this study is to share coffee products with all coffee enthusiasts and benefit coffee farmers from the benefits they get because there will be many coffee products purchased by the company. The research method used was the descriptive method which will analyze the development of coffee products marketed to all ...
P Fahmi, D Effendi
openaire +1 more source
Pro‐Organic by Design: Choice Architecture Shaping Online Organic Grocery Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices.
John Thøgersen +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The rapid growth of packaging waste has recently intensified the search for sustainable alternatives. Edible packaging, developed from biodegradable materials safe for consumption, represents a promising innovation that combines environmental responsibility with food preservation.
Donata Tania Vergura +2 more
wiley +1 more source
International Journal of Business, Economics, and Social DevelopmentThe coffee shop industry in Indonesia is expanding swiftly, although not all establishments can compete effectively. The Mekayo coffee business has seen variable sales figures.
Rara indah oktaviani +2 more
doaj +1 more source
Jurnal Manajemen & Agribisnis, 2019 The level of coffee consumption is on a raging level, making the coffee shop business is also increasingly emerging in the form of both local coffee shops and international coffee shops. Coffee Corner is the first coffee shop in Langsa city that combines
T Maureza Arismunandar +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability has prompted companies to engage with stakeholders in addressing environmental and social challenges. This paper investigates how companies and stakeholders co‐create value through a collaborative and iterative process that facilitates the formulation and implementation of sustainable strategies.
Meryem Altaf +3 more
wiley +1 more source
Marketing Components and Their Role on Fair Trade in Coffee Agriculture: A Scoping Review
AgricultureThe aim of this study is to conduct a scoping review of the literature on the marketing environment and Fair Trade in the coffee industry, identifying its contribution to organizations and society.
Juan Maradiaga-López +3 more
doaj +1 more source