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Determining Marketing Strategy for Coffee Shops with Conjoint Analysis
2023Yogi Tri Prasetyo +2 more
exaly
More Coffee, more Cigarettes? Coffee market liberalization, Gender, and Bargaining in Uganda
2008Focusing on intra-household allocation, we investigate the effects of coffee market liberalisation in Uganda. As coffee has traditionally been a male domain, higher income from this activity might increase gender disparities. In addition, gender-related inefficiency in household production might undermine the positive impact of improved incentives ...
Jennifer Golan, Jann Lay
openaire +2 more sources
Consumer preferences for the marketing of ethically labelled coffee
International Marketing Review, 2005Patrick De Pelsmacker
exaly
Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management
Sustainability, 2019Ha-Won Jang
exaly
Competition in the Swedish Coffee Market
2004It is a widespread belief that multinationals are exploiting their market power in national coffee markets by keeping consumer prices too high and thereby limiting demand for coffee beans. The purpose of this study is to test if this is case in the Swedish market for roasted coffee.
openaire +1 more source
Applying data mining for online CRM marketing strategy
British Food Journal, 2018Wen-Yu Chiang
exaly
Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey
Photography and Culture, 2012Karin Wagner
exaly