Results 1 to 10 of about 12,116 (210)
The interplay between cultural models and metaphor understanding: a cross-cultural cognitive perspective. [PDF]
Front PsycholIn cross-cultural communication, accurate metaphor comprehension enhances mutual understanding and facilitates effective cooperation among individuals from diverse cultural backgrounds. This paper adopts a cross-cultural cognitive perspective and employs
Zou J, Fuller C, Wang L.
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transLogos: Translation Studies Journal, 2022 Since the cognitive turn in metaphor studies in the late 1970s, metaphor has been seen as a cognitive phenomenon reflecting how we think, alongside its classic role as a powerful literary device.
Sui HE, Mark SHUTTLEWORTH, Caiwen WANG
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Cognitive Metaphors of Covid-19 Pandemic in Business News [PDF]
SHS Web of Conferences, 2021 The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of the English language in business news. The interpretation of metaphor goes beyond its traditional understanding as a rhetorical device.
Kozlova Tetyana
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The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor [PDF]
Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm, 2022 The current research proposes to verify , through experimentation , the effect of two types of visual metaphor ( Fusion and Juxtaposition ) on cognitive elaboration and attitude toward the advertising .
ريهام صديق
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METAPHOR IN COGNITIVE APPROACH [PDF]
Respectus Philologicus, 2014 The article presents issues relevant to the cognitive theory of metaphor developed by G. Lakoff and M. Johnson. The researchers suggest that metaphors are common.
Dorota Połowniak-Wawrzonek
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On Monstrosity of Metaphor in Cognitive Paradigm [PDF]
Известия Южного федерального университета: Филологические науки, 2016 In the article modern theory of «metaphor we live by» is challenged. Cognitive metaphor is considered rather as a tool than a social guide. It acts like topos.
Khazagerov Georgy Georgievich
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No Warfare: Let us render unto metaphor’s paradox we live by
NUML Journal of Critical Inquiry, 2019 This essay discusses metaphor as a cognitive paradox. It is divided into two parts. The first part outlines a schema explaining the paradox that the authors call ‘prodigal-within-prodigy’ in terms of how metaphor conception creates a contextual ...
Muhammad Tanweer, Khadija Nowaira Abdullah
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Multimodal transcription as a tool of understanding visual metaphors [PDF]
E3S Web of Conferences, 2021 The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world.
Kryukova Natalia +2 more
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Cognitive metaphor as a tool for study of work perception by different professional groups
Социальная психология и общество, 2016 This article contains an analysis of cognitive approach to metaphor and of pos- sibility to use it in researching objects perception by people. Metaphor is considered as a part of thinking process and at the same time as its product, which can be meaning-
Sukhanov E.P.
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The role of conceptual metaphors in the new rhetoric [In Persian] [PDF]
آموزش زبان، ادبیات و زبانشناسی, 2022 Classical rhetoricians utilized metaphor as one of the literary arrays for the beauty of words and saw ornamentation and word arrangement as important and crucial components in the development of literary works.
Somayye Parmas, Farshid Torkashvand
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