Results 21 to 30 of about 252,656 (303)
THE FORCE METAPHOR IN CONCEPTUALIZING ECONOMIC RECESSION [PDF]
Respectus Philologicus, 2013 Cognitive metaphor analysts comprehend metaphor as a convenient way of not only talking about real life events but also thinking about them: connecting ideas, explaining abstract ideas that are difficult to grasp, conveying messages and emotions, etc ...
Jurga Cibulskienė
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Designing Visual Metaphors in Advertisements:
Maketingu Janaru, 2022 A visual metaphor is an advertising creative that can evoke cognitive elaboration and improve comprehension. To offer useful guidance in designing effective visual metaphors for target markets, the present research focuses on the cognitive effort ...
Ryosuke Takeuchi, Jue Wang
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LIFE IS A PLAY: reading David Mamet's sexual perversity in Chicago and Glengarry Glen Ross through Cognitive Poetics [PDF]
, 2016 One of the concerns of Cognitive Poetic critics has been with the issue of how literary authors make meaning by means of metaphor. Building on the Cognitive Linguistic theories of metaphor, the field of Cognitive Poetics has been concerned, among its ...
Ghaeli, Rosa, Pirnajmuddin, Hossein
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NJES: Nordic Journal of English studies, 2006 The editorial board hopes with this special issue on metaphor to illustrate some tendencies in current metaphor research. In our ‘Call for papers’ we had originally signalled that we wanted contributions dealing with both linguistic and literary ...
Kay Wikberg
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Why 'scaffolding' is the wrong metaphor : the cognitive usefulness of mathematical representations. [PDF]
, 2018 The metaphor of scaffolding has become current in discussions of the cognitive help we get from artefacts, environmental affordances and each other.
A Clark +21 more
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On the path of time: Temporal motion in typological perspective [PDF]
, 2020 The Moving Ego and Moving Time metaphors have provided a fertile testing ground for the psychological reality of space–time metaphors. Despite this, little research has targeted the linguistic patterns used in these two mappings.
Duffy, Sarah, Feist, Michele
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Figuring out the figurative: Individual differences in literary metaphor comprehension [PDF]
Psihologija, 2007 This paper explores the cognitive and affective-conative correlates of metaphor comprehension. We first introduce the concept of metaphor by describing its essential features and functions.
Altaras-Dimitrijević Ana, Tadić Marija
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Філологічні студіїAmong the myriad tools of linguistic expression, metaphor stands out as a potent means of enriching language and influencing audiences. This paper explores metaphor as a pragmatic tool for stylistic enhancement, drawing insights from cognitive theory and
Svitlana Radetska, Oksana Milova
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Acta Linguistica Asiatica, 2017 As cognitive linguistics puts it, metaphor as a cognitive phenomenon can not be relegated to linguistic expression. Therefore, in order to analyze metaphor in translation, cognitive translation hypothesis investigates its translatability and metaphorical
Rahman VEISI HASAR, Ehsan PANAHBAR
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Conceptual Metaphor Theory and Classical Theory: Affinities Rather than Divergences [PDF]
, 2016 Conceptual Metaphor Theory makes some strong claims against so-called Classical Theory which spans the accounts of metaphors from Aristotle to Davidson.
Mácha, Jakub
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