Results 211 to 220 of about 410,350 (288)

Identifying competitive customer value propositions in retailing

Managing Service Quality, 2007
PurposeThe purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.Design/methodology/approachThe paper draws on existing literature on customer value and competitive advantage in order to form an understanding of the key dimensions of customer value, developing a hierarchical model of value ...
Timo Rintamäki   +2 more
exaly   +3 more sources

Planning for competitive customer value

The TQM Journal, 2013
PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
T. Conti
semanticscholar   +2 more sources

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