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Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value
2013 10th International Conference on Service Systems and Service Management, 2013Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
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Analyzing A Product’s Competitiveness Based On The Customer’s Value
Restaurant Business, 2019Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati +2 more
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Customer value in Quick-Service Restaurants: A cross-cultural study
, 2020In spite of the relativistic nature of Customer Value concept, research on differences in Value perceptions across cultures is still scarce. Gaining insight about this issue would be especially relevant for highly competitive and globalized industries ...
Martina G. Gallarza-Granizo +2 more
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Customer Lifetime Value in a Model of Dynamic Competition
SSRN Electronic Journal, 2014We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
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The Study of the Competition-oriented Customer Value Measurement
2006 International Conference on Management Science and Engineering, 2006This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher ...
Zhang Ming-li, Wang Chun-xia, Gao He
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The impact of customer resources on customer value in co-creation: the multiple mediating effects
, 2020Co-creating value with customers is important for companies in order to gain a competitive advantage. Based on resource theory and social interaction theory, the purpose of this paper is to explore the customer participation mechanism in co-creating ...
Meng Xiao, Qinhai Ma, Man Li
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Customer value and customer loyalty: Is competition a missing link?
Journal of Retailing and Consumer Services, 2015This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
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The journal of business & industrial marketing, 2019
PurposeThe identification of customer needs through relationship management and their transformation into marketing innovation are two key processes in customer value creation.
José Sánchez-Gutiérrez +3 more
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PurposeThe identification of customer needs through relationship management and their transformation into marketing innovation are two key processes in customer value creation.
José Sánchez-Gutiérrez +3 more
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, 2021
Liberalization of the Malaysian banking industry has attracted a number of foreign banks to set up branches in Malaysia providing competition to the local banking industry.
H. Hasan, Teo Poh Kiong, R. A. Ainuddin
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Liberalization of the Malaysian banking industry has attracted a number of foreign banks to set up branches in Malaysia providing competition to the local banking industry.
H. Hasan, Teo Poh Kiong, R. A. Ainuddin
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Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage
Academy of Management Proceedings, 2017This paper contributes to prior research on firm positioning by bringing in demand-side factors.
Abolfathi, Niloofar, Williams, Charles
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