Results 221 to 230 of about 410,350 (288)

IT Business Value and Competitive Advantage: Integrating a Customer-Based View

Information Systems Management, 2021
This research expands our understanding of IT value by adding a customer-based view (CBV) to the prevalent resource-based view (RBV). Founded on a template analysis, this article suggests an integrated definition for IT value consisting of two ...
Christof Gellweiler, L. Krishnamurthi
semanticscholar   +3 more sources

Customer value: The next source for competitive advantage

Journal of the Academy of Marketing Science, 1997
Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
R. Woodruff
semanticscholar   +2 more sources

Defining customer value as the driver of competitive advantage

Strategy & Leadership, 2010
PurposeIn the author's experience, even veteran executives often make statements about competitive advantage that reflect either genuine misunderstanding or casual misuse of the term. This paper aims to offer a clear explanation of what constitutes competitive advantage so as to facilitate identification, assessment and strategizing.Design/methodology ...
H. K. Christensen
semanticscholar   +2 more sources

Large-scale retailers, marketing channels and competitive customer value

Competitive Business Management, 2018
The growing complexity of today’s business systems has led to the substantial modification of retailer policies. In particular, in recent years, large-scale retailers have found ways to become more competitive by devising new policies aimed at creating competitive customer value. The creation of such value translates into the entire marketing channel’s
S. Brondoni
semanticscholar   +4 more sources

Reflections on gaining competitive advantage through customer value

Journal of the Academy of Marketing Science, 1997
Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
A. Parasuraman
semanticscholar   +2 more sources

The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market

Computational Economics, 2008
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Ting-Hua Chang, Jun-Yen Lee, Runquan Chen   +2 more
semanticscholar   +3 more sources

Values and Competitive Advantages Based on Customer Value Propositions

2021
Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
openaire   +1 more source

Customer value management as a determinant of the competitive position of tourism destinations

Tourism Review, 2002
Egon Smeral
exaly   +2 more sources

What makes the sharing economy successful? An empirical examination of competitive customer value propositions

Computers in Human Behavior, 2019
The current study aims to identify a customer value proposition (CVP) for the sharing economy business model and to compare the competitive advantages of CVPs in the sharing economy.
Tingting Zhang, Huimin Gu, M. F. Jahromi
semanticscholar   +1 more source

Game on! How gamified loyalty programs boost customer engagement value

International Journal of Information Management, 2021
Though gamified loyalty programs (GLPs), or loyalty programs that deploy gamified elements, are increasingly adopted, academic acumen of customer engagement with GLPs lags behind, thus exposing an important research gap.
L. Hollebeek, Kallol Das, Yupal S. Shukla   +2 more
semanticscholar   +1 more source