Results 271 to 280 of about 505,493 (302)

Competitive customer value nelle imprese della grande distribuzione

2007
La competizione globale spinge le imprese della grande distribuzione a rompere sistematicamente gli equilibri esistenti trai luoghi, i momenti e le modalità di vendita dei beni, creando sempre nuove utilità di acquisto, da sviluppare sulla base di un competitive customer value che esalta la continua ricerca di innovazione per tutte le componenti ...
openaire   +1 more source

Port Competitiveness and Supply Chain Management: the customer's value creation

2012
Even though literature on port competitiveness is continuously evolving with reference to theoretical frameworks and approaches of analysis, the concept of value still remains blurred. In particular, while the concept of port value has been broadly addressed from the macro-economic perspective - through the analysis of the economic, social and recently
De Martino Marcella, Morvillo Alfonso
openaire   +2 more sources

Customer value measurement for competitive advantage

Measuring Business Excellence, 2002
openaire   +1 more source

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Journal of Travel Research, 2022
Raouf Ahmad Rather, Linda D Hollebeek, S Mostafa Rasoolimanesh   +2 more
exaly  

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Journal of Retailing and Consumer Services, 2022
Joy Parkinson, Park Thaichon
exaly  

Value Implications of Customer Relationship Management Systems Under Competition*

SSRN Electronic Journal, 2008
Zhu Liu, Sean Xu, Xiaona Zheng
openaire   +1 more source

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang
exaly  

Market-driven management, marketing channels e competitive customer value

2010
Nei mercati aperti la creazione di valore competitivo presuppone l’impegno congiunto degli attori di canale (che sempre più spesso coinvolgono partners in un network dinamico) al fine di sviluppare proposte di offerta in grado di intercettare una domanda che esprime una valutazione critica del valore basata sia sulla specificità dei vantaggi del ...
openaire   +1 more source

Creating Enduring Customer Value

Journal of Marketing, 2016
Werner J Reinartz
exaly  

Customer value co-creation behavior: Scale development and validation

Journal of Business Research, 2013
Youjae Yi, Taeshik Gong
exaly