Results 281 to 290 of about 507,491 (295)

Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills

Journal of the Academy of Marketing Science, 2012
Douglas E Hughes, Joël Le Bon, Adam Rapp   +2 more
exaly  

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management, 2017
Mingli Zhang, Guo Lingyun
exaly  

Customer-centric organization: Creating customer value for competitive advantage

Yrjölä Mika, Hokkanen Harri
openaire   +1 more source

Strategies for Competitive Advantage: Value, Customers, and Transactions

2011
openaire   +1 more source

The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry

International Journal of Hospitality Management, 2010
Hsin-Hui "Sunny" Hu
exaly  

Customer value analysis in a heterogeneous market

Strategic Management Journal, 2001
Indrajit Sinha
exaly  

Creating Enduring Customer Value

Journal of Marketing, 2016
V Kumar, Werner J Reinartz
exaly  

Customer value: a review of recent literature and an integrative configuration

Management Decision, 2004
exaly  

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Journal of the Academy of Marketing Science, 2017
Peter C Verhoef, Jenny van Doorn
exaly  

Customer value management as a determinant of the competitive position of tourism destinations

Tourism Review, 2002
exaly