Exploring customer loyalty in the South African mobile telecommunications sector
Cogent Business & Management, 2017 The South African mobile telecommunications environment has become increasingly competitive, thus there is increased focus on acquiring and retaining loyal customers in order to facilitate repeat purchases, guarantee future revenues and shield the ...
Simon Morgan, Krishna Govender
doaj +1 more source
Customer and organisational value added through customer experience differentiation
Journal of Economic and Financial Sciences, 2011 Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj +1 more source
Acta Commercii, 2020 Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana +2 more
doaj +1 more source
Designing and Implementing a System that SuggestsManagers about Pricing based on Bustomer Value with Topic Modeling Techniques and text mining [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2020 in today's competitive world, pricing, as one of the 4 elements of marketing mix, plays a key role in the success or failure of companies. Based on theoretical principles, in value-based pricing, companies calculate the distinct value of their products ...
Sara Afgababaei +2 more
doaj +1 more source
Generating Competitive Priority Strategy in Transformer Industry [PDF]
, 2018 The transformer market competition in Indonesia is getting more attractive and dynamic. This encourages transformer manufacturers to improve competitiveness, such as quality, cost, timely delivery, and service.
Ambarwati, Rita
core +1 more source
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [PDF]
مدیریت بازرگانی, 2012 Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase ...
Bahram Ranjbarian +3 more
doaj +1 more source
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
Frontiers in Psychology, 2022 Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa +15 more
doaj +1 more source
Operational Excellence as the Main Customer Value: Information Technology Vendors' Perspective
Business Systems Research, 2019 Background: Information technology (IT) requires substantial investments from enterprises to build competitive capabilities. IT products are supposed to provide value to customers and to increase the competitiveness of enterprises. Vendors of IT products
Gellweiler Christof
doaj +1 more source
A Multidimensional customer value model for the high fashion retail industry [PDF]
The Retail and Marketing Review, 2015 In a competitive environment, high fashion retailers must become proficient at not only providing quality merchandise, but also at providing value to their customers, in order to be successful.
E Strydom, D.J Petzer, CF De Meyer
doaj