Results 21 to 30 of about 25,075 (307)

Customer and organisational value added through customer experience differentiation

Journal of Economic and Financial Sciences, 2011
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj   +1 more source

CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]

ICTACT Journal on Management Studies, 2019
Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
doaj   +1 more source

An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector [PDF]

Management Science Letters, 2011
One of the most important strategic issues for any enterprise is to create and deliver superior value for its customers and provide enough evidences to convince them not to choose another competitive. In this study, we study the effects of customer value,
Neda Jomehri, Hassan Javanshir, Sadollah Ebrahim Nezhad   +2 more
doaj  

Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

Acta Commercii, 2020
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana, Mornay Roberts-Lombard, Beate E. Stiehler-Mulder   +2 more
doaj   +1 more source

Designing and Implementing a System that SuggestsManagers about Pricing based on Bustomer Value with Topic Modeling Techniques and text mining [PDF]

مطالعات مدیریت کسب و کار هوشمند, 2020
in today's competitive world, pricing, as one of the 4 elements of marketing mix, plays a key role in the success or failure of companies. Based on theoretical principles, in value-based pricing, companies calculate the distinct value of their products ...
Sara Afgababaei, Mohsen Nazari, Nastaran Haji Heydari   +2 more
doaj   +1 more source

The Customer Value Strategy in the Competitiveness of Companies

International Journal of Business and Management, 2009
By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a
openaire   +1 more source

Operational Excellence as the Main Customer Value: Information Technology Vendors' Perspective

Business Systems Research, 2019
Background: Information technology (IT) requires substantial investments from enterprises to build competitive capabilities. IT products are supposed to provide value to customers and to increase the competitiveness of enterprises. Vendors of IT products
Gellweiler Christof
doaj   +1 more source

An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [PDF]

‫مدیریت بازرگانی, 2012
Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase ...
Bahram Ranjbarian, Majid Rashid Kaboli, Ali Sanayei, Alireza Hadadian   +3 more
doaj   +1 more source

Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality

Frontiers in Psychology, 2022
Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa, Farooq Ahmad, Farooq Ahmad, Muhammad Nawaz Qaisar, Muhammad Nawaz Qaisar, Shagufta Zada, Shagufta Zada, Saqib Jamil, Naveed Anwer, Naveed Anwer, Kausar Fiaz Khawaja, Alejandro Vega-Muñoz, Nicolás Contreras-Barraza, Syed Ali Raza Hamid, Shahida Mariam, Shahida Mariam   +15 more
doaj   +1 more source

From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]

, 2015
Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H, Sun, J-M, Cai‐Hui (Veronica) Lin, Helen Shipton, Sanders, Karin, Lin, Cai-Hui Veronica, Erik A. Mooi, Sun, Jian-Min James, Shipton, H, Jian‐Min (James) Sun, Sun, Jian-Min (James), Lin, Cai-Hui, Sanders, K, Mooi, EA, Shipton, Helen, Karin Sanders, Mooi, Erik A.   +16 more
core   +1 more source