Results 51 to 60 of about 507,491 (295)
Antecedents impact on brand loyalty in cosmetics industry [PDF]
, 2013 This study aimed to examine antecedents’ impact on brand loyalty in a highly competitive of cosmetics industry dealing with a mass majority of younger consumers.
Akhoundi, Maryam +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS
Journal of Management Small and Medium Enterprises (SME's)This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction.
Cindy Afrita Sari +2 more
doaj +1 more source
Market orientation, competitive advantage, and performance: A demand-based perspective [PDF]
, 2009 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry.
Brown, JR, Dev, CS, Zhou, KZ
core +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Factors influencing value co-creation in cultural and creative enterprises: An empirical study
HeliyonThe empirical validation of the relationship among the capabilities of cultural and creative enterprises (CCE), customer co-creation value, and enterprise value remains insufficient.
Xiaodong Liu, Pei Liu, Meina Li
doaj +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Analyzing Product Efficiency – A Customer-Oriented Approach [PDF]
The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an efficiency-based concept of customer value we aim at contributing to the presently underrepresented research field of marketing ...
Hans H. Bauer +2 more
core +3 more sources
Investigating the impact of cross-cultural on CRM implementation: a comparative study [PDF]
, 2003 In a competitive world there is a need for companies to maximise all their resources. One of the resources that are often overlooked is that of existing customer base.
Ali, M, Alshawi, S
core
Making sense of higher education: students as consumers and the value of the university experience [PDF]
, 2014 In the global university sector competitive funding models are progressively becoming the norm, and institutions/courses are frequently now subject to the same kind of consumerist pressures typical of a highly marketised environment.
Hiller, A, Resnick, S, Woodall, T
core +1 more source