Results 71 to 80 of about 505,493 (302)
Managing customer relationships: Should managers really focus on the long term? [PDF]
Researchers and business thought leaders have emphasized that, towards maximizing the lifetime value of customers, firms must manage customer relationships for the long term.
Balasubramanian, Sridhar +3 more
core
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
Mobile services sector in Saudi Arabia: A systematic literature review of the effective strategies for enhancing customer satisfaction [PDF]
International Journal of Data and Network ScienceThe mobile services sector in Saudi Arabia has experienced significant growth in recent years, largely driven by the increasing demand for mobile communication and internet services.
Abbas N. Albarq
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Future Business Journal, 2016 The purpose of this study is to investigate the customer–service provider relationship in the insurance industry using artificial neural networks and linear regression. Using a sample of 389 customers from 10 different startup insurance companies, it was
Azarnoush Ansari, Arash Riasi
doaj +1 more source
Adoption of CRM: cross-cultural impact, a literature review [PDF]
, 2004 In a competitive world there is a need for companies to maximise all their resources. One of the resources that is often overlooked is that of existing customer base.
Ali, M, Alshawi, S
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Creating learning solutions for executive education programs [PDF]
, 2018 Executive education is both a growing and increasingly competitive industry. The traditional business school, once a dominant player in this space, now faces competition from sophisticated and focused consultants and for-profit training specialists ...
Dover, Philip A. +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Bridging AI Marketing and Customer Loyalty
Cihan University-Erbil Journal of Humanities and Social SciencesThis study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi +2 more
doaj +1 more source
Market-Driven Management and Global Economies of Scale
Symphonya, 2009 In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale.
Alessandra Storlazzi
doaj +1 more source