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Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation [PDF]
Journal of Technology Management & Innovation, 2011 The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies ...
Michael Lewrick +2 more
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Jurnal PerformaMicro, Small and Medium Enterprises (MSMEs) are the spearhead of the economy in Indonesia. This things is due to the contribution of MSMEs towards Indonesian economy quite large, that is, in the rate of 61 percent.
Dicky Wijaya, Hartono Subagio
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COMPETITOR ORIENTATION AND INNOVATION: KENYAN DEPOSIT TAKING SACCO EXPERIENCE [PDF]
Oradea Journal of Business and EconomicsThe study sought to examine the influence of competitor orientation on innovation in Kenya’s Deposit Taking SACCO’s. The study adopted descriptive survey research design and targeted 49 respondents drawn from all the 7 Kenyan deposit taking SACCO’s in ...
Jackline Akoth ODERO +2 more
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Consumer Orientation and Competitor Awareness on Firm Performance in the Bottled Water Industry
European Journal of Management Issues, 2021 Purpose: Assesses the Influence of strategic positioning indicators namely customer orientation and competitor awareness on firm performance in the bottled water Industry, with sector standards as the moderating variable.
Джеймс Ічорох
doaj +5 more sources
Journal of Digital Marketing and Halal Industry, 2022 The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally.
Maltuf Fitri +2 more
openaire +1 more source
Digital market orientation and organizational economic performance of service SMEs [PDF]
Problems and Perspectives in Management, 2023 Market orientation is a high-impact factor for the success in the management of SMEs, especially in the digital business era, which is why companies are required to direct their management toward this segment.
Juan Manuel Andrade Navia +2 more
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Cogent Business & Management, 2023 Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance.
Bui Quang Hung +3 more
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Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises [PDF]
RAE: Revista de Administração de Empresas, 2021 This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance.
Mulyana Mulyana +2 more
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Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia [PDF]
Innovative Marketing, 2021 The goal of this paper is to examine the effect of business orientation on the success of small and medium-sized enterprises in Saudi Arabia. Corporate performance is a dependent variable, whereas business orientation, competitor orientation and inter ...
Nabil Mohamed Abdo Alabsy
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Entrepreneurial Business and Economics Review, 2022 Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of ...
Miklós Stocker, Lídia Várkonyi
doaj +1 more source