Results 31 to 40 of about 42,241 (298)

Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement

Cogent Business & Management, 2020
Cause-related marketing (CRM) skepticism significantly affects consumers’ attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism.
Mikyeung Bae
doaj   +1 more source

Is Abusive Supervision the Last Straw? The Buffering Role of Construal Level in the Association of Abusive Supervision With Withdrawal

Frontiers in Psychology, 2022
Drawing on the theory of cognitive-affective processing system and that of construal level, we propose a moderated mediation model illustrating the relationship among abusive supervision, shame, construal level, and work withdrawal.
Riguang Gao, Bo Liu, Bo Liu
doaj   +1 more source

One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Business Research Quarterly, 2020
While increasing the organizational identification of employees has been described as the ultimate goal of internal marketing and internal branding, one of its most common practices is to communicate organizational values both internally and externally ...
Dennis Herhausen, Sven Henkel, Petra Kipfelsberger   +2 more
doaj   +1 more source

Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices [PDF]

, 2019
Recently, awareness has been raised concerning the importance of sustainable energy use. Nevertheless, many obstacles must be overcome to change individuals’ energy consumption habits.
Cauberghe, Veroline, Hudders, Liselot, Mingolla, Carla   +2 more
core   +1 more source

Motivated Responsibility Attribution in a Pandemic: Roles of Political Orientation, Perceived Severity, and Construal Level

International Journal of Communication, 2022
Previous research has revealed the significant role of responsibility attribution in crisis communication. Integrating motivated reasoning theory, attribution theory, and construal level theory, this study examined the factors associated with Americans’
Xinyan Zhao, Stephanie J. Tsang, Sifan Xu   +2 more
doaj  

Which construal level combinations generate the most effective interventions? A field experiment on energy conservation.

PLoS ONE, 2019
Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations.
Anouk M Griffioen, Michel J J Handgraaf, Gerrit Antonides   +2 more
doaj   +1 more source

The pragmatics of specialized communication [PDF]

, 2009
El presente artículo pretende poner de manifiesto la importancia de la pragmática en relación con la comunicación especializada. La estructura, el contenido y la terminología de los textos especializados se ven afectados por factores como la propia ...
Faber, Pamela
core   +3 more sources

Exploring Algorithm Aversion Through Construal Level Theory

, 2021
European Conference on Information Systems; Morocco; 2021-06 ...
Kirshner, Sam, Cahalane, Michael, Feng, Herman   +2 more
openaire   +2 more sources

Solving dissociative group effects using construal level theory [PDF]

European Journal of Marketing, 2019
Purpose Consumers usually respond favourably to ingroups but negatively to dissociative groups and products linked to dissociative groups, termed the dissociative group effect. Despite important implications for branding, advertising and celebrity endorsement, little is known about how to attenuate the effect.
Miriam McGowan, Louise May Hassan, Edward Shiu   +2 more
openaire   +1 more source

The roles of hypocrisy induction and self construal theory to stop illegal downloading [PDF]

, 2018
The purpose of the study is to reveal how hypocrisy induction and self-construal theory influence attitudes toward the public service announcement urging against illegal downloading and the willingness to stop illegal downloading.
Kim, WooJin, M.A.
core   +1 more source