Results 181 to 190 of about 30,746 (309)

Consumer psychological motivations to customer brand engagement: a case of brand community

, 2019
CONSUMER PSYCHOLOGICAL MOTIVATIONS TO CUSTOMER BRAND ENGAGEMENT: A CASE OF BRAND COMMUNITY Consumer psychological motivations to customer brand engagement: a case of brand community (-
Kumar, Jitender, Nayak, Jogendra Kumar
core  

Emotionally Structured Interaction Networks and Consumer Perception of New Energy Vehicle Technology: A Behavioral Network Analysis of Online Brand Communities. [PDF]

Behav Sci (Basel)
Xu J, Liu C, Lu L.
europepmc   +1 more source

Consumer-brand engagement: imprese ed agenzie a confronto

, 2015
Il paper si inserisce nel filone di studi sul consumer-brand engagement (CBE) con l’obiettivo di analizzare e confrontare le percezioni e le prospettive manageriali di due attori chiave del network della comunicazione di marketing: le agenzie di comunicazione e le imprese di marca.
Vernuccio, Maria, Qualizza, Gabriele, Buratti, Andrea   +2 more
openaire   +2 more sources

A Piezo‐Mimetic Ionic Hydrogel Harnessing Joint Motion for Cartilage Repair

Advanced Science, EarlyView.
A piezo‐mimetic ionic hydrogel converts mechanical deformation into bioactive ionic currents via stress‐induced asymmetric ion migration. Coupled with sustained Mg2+ release, this mechano‐electrochemical platform bridges mechanical loading and cellular signaling, enabling load‐adaptive stimulation and enhanced cartilage regeneration. ABSTRACT Articular
Chenyuan Gao, Xinyu Wang, Zhifeng Wu, Xinya Zhang, Xiao Geng, Ti Zhang, Yue Wang, Hongwei Xia, Jun Zhang, Xianbo Qiu, Cuiru Sun, Yingjie Yu, Wenli Dai, Hua Tian, Qing Cai   +14 more
wiley   +1 more source

Going viral: How social and personal motivations drive emotional engagement and consumer online brand-related activities. [PDF]

PLoS One
Dinh TCT, Lee Y.
europepmc   +1 more source

A Plug‐and‐Play Platform for Customizing Multivalent Degraders and Degrader‐Drug Conjugates

Advanced Science, EarlyView.
Membrane proteins remain challenging targets for conventional TPD approaches. Here, the authors develop UPTAB, a modular platform leveraging ultrahigh‐affinity orthogonal Im/CL protein pairs for lysosomal degradation of membrane proteins. Mono‐targeted (Type‐I), dual‐targeted (Type‐II), and tri‐targeted (Type‐III) UPTABs enable simultaneous degradation
Mengqing Zhao, Yan Deng, Jianjian Han, Yong Xie, Kai Bao, Lixin Ma, Lilong Liu, Wuxiang Mao   +7 more
wiley   +1 more source

Consumer Brand Engagement: Role Of Gamification

, 2015
Gamification became a new attractive way to strengthen relations with consumers for companies and brands. Despite gamification is new and not clearly described phenomena companies apply different gamification techniques aiming to enhance consumers brand ...
Vitkauskaitė, Elena, Gatautis, Rimantas
core  

Shaping consumer behavior with artificial intelligence and brand elements. [PDF]

Carbon Balance Manag
Armutcu B.
europepmc   +1 more source

Diffusion‐Based Generative Model With Scaffold‐Hopping Strategy Yields Highly Potent Bioactive Molecules

Advanced Science, EarlyView.
SMarT‐Diff introduces a multi‐objective generative paradigm that integrates scaffold hopping with structure‐aware scoring to enable controlled exploration beyond the training distribution. The framework consistently balances drug‐likeness, synthesizes accessibility and bioactivity, yielding chemically diverse candidates with enhanced properties.
Yuwei Yang, Xiaoqing Gong, Shukai Gu, Jing Li, Bo Liu, Yanan Tian, Qianqian Zhang, Xiaojun Yao, Huanxiang Liu   +8 more
wiley   +1 more source

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source