Results 121 to 130 of about 24,572 (220)

Seeking to Understand Subaru’s Turbocharged Appeal: A study of brand communities, product utility, and corporate promotion [PDF]

, 2018
This study attempts to analyze Subaru’s significant and unique appeal in the greater automotive market. The primary research findings are presented in a video documentary, while frameworks for existing research on certain facets of brand management and ...
Imrie, James
core   +1 more source

Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis. [PDF]

PLoS One, 2022
Long F, Bhuiyan MA, Aziz NA, Rahman MK.
europepmc   +1 more source

Exploring consumers' intention toward domestic energy-saving vehicles: Some insights from China. [PDF]

Front Psychol, 2022
Wang ZX, Jantan AHB, Wu RX, Gong Y, Cao MR, Wong PPW, Wang L.   +6 more
europepmc   +1 more source

Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia

Asian Management and Business Review
This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services.
Mohamad Rizan, Agung Kresnamurti, Farah Chalida Hanoum, Raka Pria Anugrah, Heri Prabowo, Qristin Violinda, Guruh Ghifar Zalzalah, Hapsari Dyah Herdiany   +7 more
doaj   +2 more sources

The influence of ethnocentrism and consumer animosity on consumer boycott

journal of consumer policy studies, 2016
null 전향란, null 이석기, null Mie Kyung Jae   +2 more
openaire   +1 more source

Vulgar things: Moral dilemmas of luxury consumption in an unequal society. [PDF]

J Consum Cult
Huigen B.
europepmc   +1 more source

The effect of three violent videogame engagement states on aggressive behavior: A partial least squares structural equation modeling approach. [PDF]

Front Psychol, 2022
Abbasi AZ, Rehman U, Hussain K, Ting DH, Hlavacs H, Qummar H.   +5 more
europepmc   +1 more source

Impact of consumer global-local identity on attitude towards and intention to buy local foods. [PDF]

Food Qual Prefer, 2022
Zhang T, Chen J, Grunert KG.
europepmc   +1 more source

Social Cognitive Skills in Electric Vehicle Sales: Understanding Empathy, Trust, and Decision-Making in Sustainable Mobility Markets. [PDF]

Behav Sci (Basel)
Escobar-Miranda S, Ballesteros-Sánchez L.   +1 more
europepmc   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. [PDF]

J Bus Res, 2020
He H, Harris L.
europepmc   +1 more source