Results 171 to 180 of about 24,572 (220)
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Consumer animosity: a literature review and a reconsideration of its measurement
International Marketing Review, 2007PurposeConsumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two‐fold: first, a state‐of‐the‐art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised.
Petra Riefler, Adamantios Diamantopoulos
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Consumer ethnocentrism and consumer animosity: A literature review
Strategic Change, 2021AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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Consumer pandemic animosity: scale development and validation
International Marketing Review, 2022PurposeThis study introduces and investigates the concept of consumer pandemic animosity to (1) develop and validate a scale (i.e. CPAS) to measure consumer animosity in the context of a health pandemic; and (2) identify the effects of pandemic animosity on consumer purchase intentions in the field of general consumption and tourism.Design/methodology ...
José I. Rojas-Méndez +2 more
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Decontextualizing Consumer Animosity
Journal of Global Marketing, 2015ABSTRACTConsumer animosity is a topic that has generated interest among marketing and consumer behavior scholars. Understanding the elements of this phenomenon and how its dynamics play out in the marketplace can give marketers insight for future decision-making activity.
Joseph P. Little, Nitish Singh
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Consumer Animosity and Consumer Ethnocentrism
Journal of International Consumer Marketing, 1999Consumer animosity is a construct recently introduced to the marketing literature to help marketers better understand the factors that influence consumer attitudes toward foreign products.
Jill Gabrielle Klein, Richard Ettensoe
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International journal of management cases, 2011
The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
Matić Šošić, Matea, Puh, Barbara
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The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
Matić Šošić, Matea, Puh, Barbara
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Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +3 more
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Consumer animosity: the mitigating effect of perceived brand globalness
International Marketing Review, 2023PurposeThis research investigates if perceived brand globalness (PBG) can help mitigate the adverse effects of consumer animosity on brand evaluations and purchase intentions.Design/methodology/approachThe authors analyze survey data from Chinese consumers (N = 395) and South Korean consumers (N = 420) using multi-group structural equation modeling. In
Timo Mandler +4 more
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Critical perspective on consumer animosity amid Russia-Ukraine war
Critical Perspectives on International Business, 2023Purpose Consumer animosity in the wake of Russia–Ukraine war has gained significance in consumer behavior research. In this line, this study aims to examine the critical influence of consumer animosity in developing brand attitude and its ensuing outcomes – brand boycott behavior and brand-country image – the moderating role of perceived intrusiveness
Akhtar, Naeem +4 more
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Consumer Animosity: A Comparative Perspective
2014Consumer animosity, first posited some 15 years ago, is an emergent construct that is attracting considerable research attention. Nevertheless, several knowledge gaps remain, including, among others, that almost all past studies: (a) have considered only one country as the potential target of enmity, thus possibly overestimating the importance of ...
Nicolas Papadopoulos +2 more
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