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The longitudinal effects of a two‐dimensional consumer animosity
Journal of Consumer Marketing, 2013PurposeConsumer animosity is often used to explain consumers' boycott of products from a foreign country in a dispute. However, these studies are mainly cross‐sectional. The purpose of this paper is to investigate temporal changes in two distinct consumer‐animosity dimensions – i.e.
Richard Lee, Kyung Tae Lee
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Consequences of Consumer Animosity: A Meta-Analytic Integration
Journal of International Consumer Marketing, 2016ABSTRACTThis meta-analytic integration has three purposes: first, to evaluate the outcomes of consumer animosity and consumer ethnocentrism using empirical studies on this subject; second, to test an integrative conceptual model; and third, to report on the total effects of animosity/ethnocentrism on later constructs (willingness to buy and buying ...
Shoham, A., Gavish, Y., Rose, G.M.
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Consumer Animosity and Affective Country Image
2017Studies have established in different contexts the effect of consumer animosity on buying intentions of the products originating from the country towards which this hostility is directed. Despite the increasing number of investigations dealing with this topic within the international marketing literature, there is a lack of research concerning the ...
Sara Campo, Maria Dolores Alvarez
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Consumer animosity and foreign direct investment: An investigation of consumer responses
International Business Review, 2015Abstract This study proposes the concepts of host identity and foreign identity to explain the effect of foreign direct investment (FDI) entry modes and branding strategies on foreign subsidiary product purchases in an animosity context. Two experiments were conducted in two host countries with varying animosity levels toward the home country of a ...
Cher-Min Fong, Chun-Ling Lee, Yunzhou Du
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The Impact of National Animosity on Consumer Purchases
Journal of International Consumer Marketing, 2007This study examines the validity of the animosity con- struct in a new social context. Moreover, this study breaks new ground by examining the impact of personal characteristics on the animosity to-
George E. Nakos, Yannis A. Hajidimitriou
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International consumer admiration and the persistence of animosity
Journal of Consumer Marketing, 2010PurposeThis paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity.Design/methodology/approachData were collected by asking members of an internet
Amro A. Maher, Paul Clark, Ahmed Maher
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A Configurational Approach to Consumer Animosity: An Abstract
2020Disgruntled consumers often punish a brand because of the misdeeds of its country-of-origin. Consumer animosity reduces ownership and intentions to buy products from the target country (Klein et al. 1998; Riefler and Diamantopoulos 2007) and increases product avoidance and negative word of mouth (NWOM) from consumers aiming to damage economically the ...
Antonetti P, Manika D
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“Conspicuous consumption in the context of consumer animosity”
International Marketing Review, 2018Purpose The purpose of this paper is to explore the effects of consumer animosity on conspicuous consumption in two research settings: Israel and Russia. The study also examines: the relationship between susceptibility to norm influence (SNI) and consumer animosity, whether SNI affects consumers’ willingness to buy (WTB) products from a country toward
Villy Abraham, Abraham Reitman
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Association of Marketing Theory and Practice Proceedings, 2012
Marketing literature suggests that unique marketing strategies are needed for each American generation (Moschis, 2003). The differences between the generational age cohorts are based upon values, preferences, and behaviors unique to each generation and were developed based upon individuals’ formative experiences shared as a generation (Smith and ...
Little, Joseph P +3 more
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Marketing literature suggests that unique marketing strategies are needed for each American generation (Moschis, 2003). The differences between the generational age cohorts are based upon values, preferences, and behaviors unique to each generation and were developed based upon individuals’ formative experiences shared as a generation (Smith and ...
Little, Joseph P +3 more
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A memory theory perspective of consumer ethnocentrism and animosity
European Journal of Marketing, 2017Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.
Richard Lee, Kyung Tae Lee, Jianyao Li
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