Results 41 to 50 of about 24,572 (220)
Consumer Ethnocentrism: A Comparison of Arab and Western Audiences [PDF]
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S.
Keenan, Kevin, Pokrywczynski, James
core +1 more source
ABSTRACT This research explores the adaptive strategies employed by Conversas (Christian women of Jewish origin) and Moriscas (Christian women of Muslim origin) in navigating adversity, particularly in their interactions with inquisitorial authorities in the early modern Crown of Aragon. This study analyses these women's efforts to uphold religious and
Ivana Arsić
wiley +1 more source
The Production of Hospitable Space: Commercial Propositions and Consumer Co-Creation in a Bar Operation [PDF]
This paper examines the processes through which a commercial bar is transformed into a hospitable space. Drawing on a study of a venue patronized by lesbian, gay, bisexual and transsexual/transgender consumers, it considers how social and commercial ...
Althusser, L. +17 more
core +1 more source
Artificial intelligence chatbots mimic human collective behaviour
Abstract Artificial Intelligence (AI) chatbots, such as ChatGPT, have been shown to mimic individual human behaviour in a wide range of psychological and economic tasks. Do groups of AI chatbots also mimic collective behaviour? If so, artificial societies of AI chatbots may aid social scientific research by simulating human collectives.
James K. He +3 more
wiley +1 more source
Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit [PDF]
This study explores how consumers evaluate co-branding alliances between dissimilar partner firms. Customers are well aware that different firms are behind a co-branded product and observe the partner firms’ characteristics.
A Bangerter +124 more
core +2 more sources
War as a Phenomenon of Inquiry in Management Studies
Abstract We argue that war as a phenomenon deserves more focused attention in management. First, we highlight why war is an important and relevant area of inquiry for management scholars. We then integrate scattered conversations on war in management studies into a framework structured around three building blocks – (a) the nature of war from an ...
Fabrice Lumineau, Arne Keller
wiley +1 more source
The study explores whether vicarious animosity and altruism account for consumers’ willingness to buy products made in Ukraine (perceived victim) and reluctance to buy products made in Russia (perceived aggressor).
Kerstin Bremser +3 more
doaj +1 more source
Nation branding: what is being branded? [PDF]
Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
core +1 more source
The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts.
Khalid Mady +3 more
doaj +1 more source
Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products
This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data
Usep Suhud
doaj +1 more source

