Results 21 to 30 of about 615,258 (212)

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes

open access: yesTržište, 2020
Purpose – This study explores the impact of perceived trust, search for novelty and perceived usefulness on consumer attitudes towards social network advertising, and the impact of those attitudes on buying intention, buying and word-of-mouth information
Ivana Kursan Milaković   +2 more
doaj   +1 more source

Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers

open access: yesCogent Business & Management, 2021
The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes.
Nhu-Ty Nguyen, Thai-Ngoc Pham
doaj   +1 more source

The Influence of Perceived Value, Trust, Hedonic Motivation, and Consumer Attitudes on Purchasing Intentions of Korean Skincare Products in Surabaya

open access: yesJournal of Economics Education and Entrepreneurship
This research analyzed and influenced perceived value, trust, hedonic motivation, and consumer attitudes on purchasing intentions for Korean skincare products in Surabaya.
Prisca Serenata Putri, Tatik Suryani
doaj   +1 more source

The Effects of Consumption Value, Environmental Concerns, And Consumer Attitudes Towards Consumer Purchase Intentions of Electric Cars

open access: yesJurnal Aplikasi Bisnis dan Manajemen, 2022
This study aimed to investigate the effects of consumption values, environmental concerns, and consumer attitudes towards consumer purchase intentions of electric cars.
Sulis Riptiono
doaj   +1 more source

Consumers as tutors - legitimate teachers? [PDF]

open access: yes, 2015
BACKGROUND: The aim of this study was to research the feasibility of training mental health consumers as tutors for 4th year medical students in psychiatry.
Owen, Cathy, Reay, Rebecca
core   +1 more source

Consumers’ Attitude towards Advertising

open access: yesInternational Journal of Business and Management, 2012
La publicité est une activité en pleine croissance et avec les progrès de la technologie Internet, la dynamique et le paysage de l'entreprise ont également changé. Les résultats antérieurs sur l'attitude des consommateurs à l'égard de la publicité sont mitigés.
Uchenna Cyril Eze, Chai Har Lee
openaire   +1 more source

Understanding the consumer-citizen gap in Chinese public attitudes toward farm animal welfare

open access: yesScientific Reports
Individuals of the general public can perform both consumer and citizen roles in farm animal welfare, and attitudes toward farm animal welfare may differ between these roles.
Bing Jiang   +4 more
doaj   +1 more source

A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries [PDF]

open access: yes, 1999
An important research topic in advertising is the study of consumer advertising perceptions. As shown by previous research, these perceptions affect attitude-toward-advertising-in-general which, ultimately, affects consumer brand attitudes and purchase ...
Durvasula, Srinivas   +2 more
core   +1 more source

Postawy konsumentów wobec marek producentów i marek własnych detalistów na rynku czekolady w Polsce

open access: yesProblemy Zarządzania, 2016
The subject of the article is an analysis of consumer attitudes towards brands. It is a research article that includes the results of empirical research on consumer attitudes in Poland to chocolate brands belonging to producers and brands belonging to ...
Teresa Taranko
doaj   +1 more source

Environmental attitudes towards wine tourism [PDF]

open access: yes, 2010
Wine tourism marketers frequently seek new ways to promote destinations, often executing ecologically sustainable practices. As consumer environmental knowledge of a wine tourism destination increases, consumer attitudes change, influencing perceptions ...
Barber, Nelson   +2 more
core   +2 more sources

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