Results 81 to 90 of about 41,964 (264)

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang, Lena Kuhn, Hang Xiong, Zhanli Sun, Thomas Glauben   +4 more
wiley   +1 more source

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci, Giulia Maesano, Leonardo Casini, Maurizio Canavari, Marija Cerjak   +4 more
wiley   +1 more source

Farmers' Preferences for Gene Editing Crops and Influencing Factors

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Gene editing (GE) is gaining momentum worldwide, but limited data on UK farmers' preferences hinders our understanding of its potential impact amid deregulation debates. Based on a survey of 200 English arable farmers, we employ a Latent Class Analysis and Multinomial Logit regressions to investigate current preferences for GE crops.
Bertolozzi‐Caredio Daniele, Vigani Mauro   +1 more
wiley   +1 more source

Consumers in Slovenia: values, personality types and consumerist attitudes

Tržište, 2010
The aim of our paper is to investigate the links between terminal and instrumental values, personality types, consumer attitudes and behavior that are relevant to marketing decision-making.
Tomaž Kolar, Vesna Žabkar
doaj  

Influencer marketing: impact of authenticity on customer purchase intentions

Entrepreneurship and Sustainability Issues
Social Media Influencers (SMIs) are vital to the automotive sector by shaping consumer perceptions, increasing brand visibility, and driving purchase intentions through authentic and relatable content.
Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee   +6 more
doaj   +1 more source

Consumer Boycott: The Effect of Religiosity and Consumer Attitudes

Global Journal Al-Thaqafah
One way for customers to express their distaste or dissatisfaction with a business or nation due to unethical actions is through a boycott. Despite the significant increase in consumer boycotts, marketing has paid little attention to consumer boycott involvement. The value-attitude-behavior model serves two purposes: firstly, it evaluates the effect of
null Abdullah, Z, null Mohamed Anuar, M., null Mohd Noor, N.A   +2 more
openaire   +1 more source

Voluntary Collective Action to Address Growing Agricultural Challenges in Two Countries: Experimental Insights and Commonalities

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT We conducted two framed field economic experiments with citrus farmers in Florida, United States and soybean farmers in Argentina to investigate their willingness to coordinate pest and weed management efforts. Despite the contrast between these two agricultural contexts, we find striking behavioral commonalities.
Ariel Singerman, Sergio H. Lence
wiley   +1 more source

How Does the Relevance of Firm-Generated Content to Products Affect Consumer Brand Attitudes?

Journal of Theoretical and Applied Electronic Commerce Research
Despite the growing importance of firm-generated content (FGC) on social platforms, the effect of its relevance to products on consumer brand attitudes remains underexplored.
Yao Li, Ying Yin, Zhiqiang Wang
doaj   +1 more source

Analysis of attitudes and intentions of consumers towards the use of Internet banking services [PDF]

Anali Ekonomskog fakulteta u Subotici, 2019
The main goal of this research is to determine the factors that influence the consumers` attitudes and intentions regarding the use of Internet banking. The conceptual model used in the research is a modified Technology Acceptance Model (TAM).
Filipović Jovana
doaj  

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source