Results 61 to 70 of about 615,258 (212)

The Attraction Advantage: How Celebrity Charisma Outperforms Expertise in Attitude-Mediated Green Marketing

Jurnal Manajemen Teori dan Terapan
Objective: This study examines the role of consumer attitudes in the relationship between celebrity endorser credibility (attractiveness, trustworthiness, and expertise) and green purchase intention, with innovativeness as a moderating variable.
Ari Irawan, Alyaa Zalfaa, Brillyanes Sanawiri, Rosalita Rachma Agusti, Mohammad Iqbal   +4 more
doaj   +1 more source

Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes [PDF]

A recent conceptualization of the structure of attitudes proposes that people may hold associations that contribute to their personal attitudes about an object (personal associations) but also highly salient associations that do not contribute to their ...
CZELLAR, Sandor, LUNA, David, SCHWOB, Alexandre, VOYER, Benjamin   +3 more
core  

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour [PDF]

, 2010
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods.
Aitken L., Bentler P.M., Byrne B.M., Constantinos N. Leonidou, Dunlap R.E., Eigner S., Ellen P.S., Festinger L., Flatters P., García-Rosell J.-C., Hair J.F., Hofstede G., Hofstede G., Jones A., Kim Y., Kline R.B., Leonidas C. Leonidou, Levin G., Light H., Mayer F.S., McCarty J., Melillo W., Newell S.J., Nigbur D., Nisbet E.K., Nunnally J.C., O'Neill J., Olga Kvasova, Olli E., Paim L., Paladino A., Pickett G.M., Porritt J., Schuhwerk M.E., Shabecoff P., Sinha J.B.P., Sohr S., Solomon M., Triandis H.C.   +38 more
core   +3 more sources

Measuring consumer attitudes towards gambling

SA Journal of Industrial Psychology, 2002
The main objective of this study was to measure consumer attitudes towards gambling amongst various sociodemographic groups in Port Elizabeth. The study was based on past research and used a modified version of a questionnaire developed by various ...
G. G. Rousseau, D. J. L. Venter
doaj   +1 more source

Consumer Attitudes Regarding Information Technology Usage [PDF]

This paper intends to formulate the hypotheses for the factors that influence individuals to adopt Information Technology as a mean to conduct the traditional services.
Durmus YORUK, Khalil MD NOR, Liliana Mihaela MOGA   +2 more
core  

Perceptions of Members of the American Association of Cereal Chemists Regarding Production of Whole Grain Foods [PDF]

This study assessed knowledge, attitudes, and normative and barrier beliefs of members of the American Association of Cereal Chemists about the production of whole grain foods. A total of 212 returned questionnaires were used in the analyses. Respondents
Chase, Kellie, Marquart, Len, Reicks, Marla, Srinvasan, Purnima   +3 more
core   +1 more source

Pengaruh Motivasi Dan Sikap Konsumen Terhadap Keputusan Pembelian Kendaraan Roda Dua Honda [PDF]

, 2016
This research was based a decrease in sales of Honda motorcycles in the period 2011-2014. This sales decline shows a decrease in consumer buying decisions on Honda motorcycle products that can be formulated in this research that how consumers buying ...
RAHMAN, N. H. (NURUL), SAMBUL, S. A. (SOFIA), SUMAMPOUW, H. J. (HARRY)   +2 more
core  

A Continuum of Consumer Attitudes Toward Genetically Modified Foods in the United States [PDF]

A national telephone survey was conducted in the United States in April 2002 to study the consumer acceptance of genetically modified (GM) foods.
Chern, Wen S., Ganiere, Pierre, Hahn, David E.   +2 more
core   +1 more source

Measuring consumer attitudes toward money

South African Journal of Economic and Management Sciences, 1999
The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale ...
G. G. Rousseau, D. J. Venter
doaj   +1 more source

CONSUMER ATTITUDES TOWARDS FAIR TRADE COFFEE [PDF]

This study examines consumers’ awareness of fair trade coffee and their purchase interest concerning fair trade coffee. The research uses a survey instrument that was administered through the use of a personal interview.
McGarry Wolf, Marianne, Romberger, Carissa Leigh   +1 more
core   +1 more source