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Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other ...
Ilie BUDICA +2 more
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BMC Public Health, 2022 Background Wine consumption has a particular place in the culture of many European countries, and beliefs that wine offers health benefits are widespread. High consumption of wine and other alcoholic beverages among many Europeans correlates with alcohol-
Cornelia Staub, Michael Siegrist
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Development of a Consumer-Based Quality Scale for Artisan Textiles: A Study with Scarves/Shawls
Textiles, 2021 Modern textile consumers are increasingly becoming more watchful of the quality of the textiles that they purchase. This has increased the need for textile producers, especially artisan textile makers (e.g., knitters, tailors, dressmakers, seamstresses ...
Denis Richard Seninde +3 more
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Identity-based consumer behavior [PDF]
International Journal of Research in Marketing, 2012 Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures.
Reed, Americus +3 more
openaire +2 more sources
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
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Determining Which Cooking Method Provides the Best Sensory Differentiation of Potatoes
Foods, 2020 There are many ways to prepare potatoes that each provide a unique set of sensory properties. However, when conducting a descriptive sensory study, it is important to utilize a cooking method that will highlight, and not distract from, the sensory ...
Melissa Ciccone +3 more
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Comparing the Rate-All-That-Apply and Rate-All-Statements Question Formats across Five Countries
Foods, 2021 Rate All That Apply (RATA) is a derivative of the popularly used Check-All-That-Apply (CATA) question format. For RATA, consumers select all terms or statements that apply from a given list and then continue to rate those selected based on how much they ...
Denis Richard Seninde, Edgar Chambers
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, 2020 The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and ...
José G. Vargas-Hernández +1 more
+6 more sources
Risk communication with pictographs: The role of numeracy and graph processing
Judgment and Decision Making, 2011 We conducted three studies to investigate how well pictographs communicate medical screening information to persons with higher and lower numeracy skills. In Study 1, we conducted a 2 (probability level: higher vs.
Rebecca Hess +2 more
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Beverages, 2020 Flavor continues to be a driving force for coffee’s continued growth in the beverage market today. Studies have identified the sensory aspects and volatile and non-volatile compounds that characterize the flavor of different coffees.
Denis Richard Seninde, Edgar Chambers
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