Results 11 to 20 of about 1,150,656 (137)
A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy [PDF]
In a digital age where companies face rapid changes in technology, consumer trends, and business environments, there is a critical need for continual revision of the business model in response to disruptive innovation. A pillar of innovation in business practices is the adoption of novel pricing schemes, such as Pay-What-You-Want (PWYW). In this paper,
arxiv +1 more source
Right here, right now: situated interventions to change consumer habits [PDF]
Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions, but in the past decade it has been shown that while these interventions have a medium-to-large effect in changing intentions, they have a much ...
Best, Maisy, Papies, Esther K.
core +1 more source
Consumer Demand Modeling During COVID-19 Pandemic [PDF]
The current pandemic has introduced substantial uncertainty to traditional methods for demand planning. These uncertainties stem from the disease progression, government interventions, economy and consumer behavior. While most of the emerging literature on the pandemic has focused on disease progression, a few have focused on consequent regulations and
arxiv
Consumer Behavior dan Marketing Mix [PDF]
Marketing concept emerged since business philosophy shifted to a customer-centered, the job is to find the right products for your choosen target markets.
Pura A, Agus Hasan
core +2 more sources
Consumer Manipulation via Online Behavioral Advertising [PDF]
Online behavioral advertising (OBA) has a significant role in the digital economy. It allows advertisers to target consumers categorized according to their algorithmically inferred interests based on their behavioral data. As Alphabet and Meta gatekeep the Internet with their digital platforms and channel most of the consumer attention online, they are
arxiv
Machine Learning and Consumer Data [PDF]
The digital revolution has led to the digitization of human behavior, creating unprecedented opportunities to understand observable actions on an unmatched scale. Emerging phenomena such as crowdfunding and crowdsourcing have further illuminated consumer behavior while also introducing new behavioral patterns.
arxiv
Product Ranking for Revenue Maximization with Multiple Purchases [PDF]
Product ranking is the core problem for revenue-maximizing online retailers. To design proper product ranking algorithms, various consumer choice models are proposed to characterize the consumers' behaviors when they are provided with a list of products.
arxiv
Face to Purchase: Predicting Consumer Choices with Structured Facial and Behavioral Traits Embedding [PDF]
Predicting consumers' purchasing behaviors is critical for targeted advertisement and sales promotion in e-commerce. Human faces are an invaluable source of information for gaining insights into consumer personality and behavioral traits. However, consumer's faces are largely unexplored in previous research, and the existing face-related studies focus ...
arxiv
UNICON: A unified framework for behavior-based consumer segmentation in e-commerce [PDF]
Data-driven personalization is a key practice in fashion e-commerce, improving the way businesses serve their consumers needs with more relevant content. While hyper-personalization offers highly targeted experiences to each consumer, it requires a significant amount of private data to create an individualized journey.
arxiv
Consumer Behavior Study on the Acceptance of Airbnb From Consumer in Surabaya, Indonesia [PDF]
The overall aim of this study is to investigate the acceptance of Airbnb accommodation establishments from people belonging to the Millennials Generation in Surabaya, Indonesia.
Kartika, E. W. (Endo)+1 more
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