Results 11 to 20 of about 1,080,405 (340)
Right here, right now: situated interventions to change consumer habits [PDF]
Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions, but in the past decade it has been shown that while these interventions have a medium-to-large effect in changing intentions, they have a much ...
Best, Maisy, Papies, Esther K.
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Research on social influences often distinguishes between social and quality incentives to ascribe meaning to the value that popularity conveys. This study examines the neural correlates of those incentives through which popularity influences preferences.
Robert P. G. Goedegebure+3 more
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Emotions and Consumer Behavior [PDF]
Professor Eduardo Andrade received his Ph.D. in Marketing from the University of Florida in 2004 before coming to theHaas School of Business. He studies the impact of emotions on consumer decision making. One of his studies publishedin 2009 shifted the concept of emotions from transient effects to long-term processes and his recent work is movinginto ...
Andrade, Eduardo+8 more
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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice ...
Martin J. Osborne, Ariel Rubinstein
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Development of a Model System for Tasting Grain Varieties
This study investigated suitable approaches and effective applications for the evaluation of grain flavor differences among cultivars. A model system that helps to facilitate the characterization of flavors in grain varieties was developed using sorghum ...
Thao Tran, Edgar Chambers
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What Is “Natural”? Consumer Responses to Selected Ingredients
Interest in “natural” food has grown enormously over the last decade. Because the United States government has not set a legal definition for the term “natural”, customers have formed their own sensory perceptions and opinions on ...
Edgar Chambers+2 more
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Pulses support sustainable production and consumption. Their culinary versatility creates a wide range of possibilities for new products, bridging consumers’ preparation barriers.
Katharina Henn+4 more
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Pomegranate Juice (PJ) and Green Tea (GT) products have increased in popularity because of their beneficial health properties. Consumers look for healthier beverages, and rely on labels, claims, and product packaging when choosing a product.
Federica Higa+2 more
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Kilo what? Default units increase value sensitivity in joint evaluations of energy efficiency
The unit in which numerical information is presented can have a strong influence on how decision makers evaluate and choose between available choice options.
Mario Herberz+2 more
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Empirical Models of Consumer Behavior [PDF]
Models of consumer behavior play a key role in modern empirical industrial organization. In this review, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multistage budgeting approaches and discrete choice models. I motivate their use and highlight some key modeling assumptions.
Aviv Nevo, Aviv Nevo
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