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What Is “Natural”? Consumer Responses to Selected Ingredients
Foods, 2018 Interest in “natural” food has grown enormously over the last decade. Because the United States government has not set a legal definition for the term “natural”, customers have formed their own sensory perceptions and opinions on ...
Edgar Chambers +2 more
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Comparing Four Question Formats in Five Languages for On-Line Consumer Surveys
Methods and Protocols, 2020 Question formats are critical to the collection of consumer health attitudes, food product characterizations, and perceptions. The information from those surveys provides important insights in the product development process.
Denis Richard Seninde, Edgar Chambers
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Beverages, 2017 Pomegranate Juice (PJ) and Green Tea (GT) products have increased in popularity because of their beneficial health properties. Consumers look for healthier beverages, and rely on labels, claims, and product packaging when choosing a product.
Federica Higa +2 more
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Kilo what? Default units increase value sensitivity in joint evaluations of energy efficiency
Judgment and Decision Making, 2020 The unit in which numerical information is presented can have a strong influence on how decision makers evaluate and choose between available choice options.
Mario Herberz +2 more
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The I nfluence of G reen C onsumption V alues on H ow C onsumers F orm O verall S ustainability Perceptions of F ood P roducts and B rands [PDF]
Journal of Sustainable Marketing, 2023 Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in the
Melina Burkert +3 more
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Empirical Models of Consumer Behavior [PDF]
SSRN Electronic Journal, 2010 Models of consumer behavior play a key role in modern empirical industrial organization. In this review, I survey some of the models used in this literature. In particular, I discuss two commonly used demand systems: multistage budgeting approaches and discrete choice models. I motivate their use and highlight some key modeling assumptions.
Aviv Nevo, Aviv Nevo
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Frontiers in Psychology, 2022 Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet ...
Malaika Brengman +3 more
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Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other ...
Ilie BUDICA +2 more
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International Journal of Research and Applied Technology, 2022 Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction.
Sundareswaran, Ghanasiyaa +5 more
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Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects
Foods, 2020 Consumer hedonic scores for potatoes were linked to sensory characteristics to understand the underlying consumer segments, flavor and texture preferences and attitudinal associations regarding potatoes.
Chetan Sharma +3 more
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