Results 231 to 240 of about 3,656 (265)

Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences [PDF]

SSRN Electronic Journal, 2008
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers.
Azevedo, Susana, Pereira, Madalena, Ferreira, João, Pedroso, Vilma   +3 more
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‘Buying’ or ‘consumer’ behaviour decision models

2014
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen   +4 more
openaire   +1 more source

IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR

2023
Modern marketing is primarily reliant on advertising, a promotional approach that has an impact on consumer buying behaviour. The purpose of advertising is to reach and persuade the targeted customers to purchase and use the products. Many companies use different communication methods like advertising, sales promotion, and public relations. Advertising
openaire   +1 more source

Consumer behaviour: buying, having, being

2010
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world.
Solomon, Michael R., Russell-Bennett, Rebekah, Previte, Josephine   +2 more
openaire   +3 more sources

Consumer’s Behaviour in Buying Smartphones in Kathmandu Valley

Patan Prospective Journal, 2022
This study related to the factors that affect the mobile purchase decision in Kathmandu valley. Furthermore, the study shows the relationship of demographic factors like gender, age, education level, occupation, income level and marital status with the purchase decision of mobile in Kathmandu valley. Consumers purchase decisions are affected by various
openaire   +1 more source

Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic

Journal of Retailing and Consumer Services, 2021
Muhammad Naeem
exaly  

A Study on Consumer Buying Behaviour of Myntra

International Scientific Journal of Engineering and Management
Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform.
openaire   +1 more source

Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence

Journal of Retailing and Consumer Services, 2021
Jinqi Men
exaly  

Consumer decision-making styles, involvement, and the intention to participate in online group buying

Journal of Retailing and Consumer Services, 2022
Andreas Klein
exaly  

Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying

Journal of Retailing and Consumer Services, 2020
Andreas Klein
exaly