Results 1 to 10 of about 613 (158)
The impact of social exclusion on impulsive buying behaviour of consumers on online platforms: Samples from China [PDF]
HeliyonSocial exclusion is a common phenomenon in modern social life that has significant negative effects on those who were excluded. The excluded may adopt strategic impulsive consumption behaviors in order to gain a sense of belonging and repair social ...
Xiaoxue Zhang +2 more
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IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anshul Verma, Saumya Dixit
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Impulsive Buying and Deferment of Gratification Among Adults With ADHD [PDF]
Clinical Psychology in Europe[Background] Impulsivity symptoms have been studied thoroughly in adults with ADHD, including hasty actions and decisions without considering possible consequences.
Sverrir Björn Einarsson +4 more
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Online Impulsive Buying Behaviour: A Systematic Review [PDF]
Colombo Business JournalThe study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included.
Shailendra Kumar +2 more
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Impulse buying behaviour at the retail checkout: an investigation of select antecedents
Business: Theory and Practice, 2021 The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India.
Vinish Pallikkara +3 more
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Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits [PDF]
Frontiers in PsychologyBackgroundThis study examines the effectiveness of neuromarketing stimuli shaping consumer impulsive behaviour and investigates the moderating role of consumer traits.
Kanika Nagpal +4 more
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Dataset on online impulsive buying behavior of buy now pay later users and non-buy now pay later users in Indonesia using the stimulus-organism-response model [PDF]
Data in BriefThis paper provides a dataset that thoroughly explores online impulsive buying behavior, offering a comparative analysis between Buy Now Pay Later (BNPL) users and non- Buy Now Pay Later users in Indonesia. Utilizing the Stimulus-Organism-Response (S-O-R)
Verni Juita +3 more
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TekstilecThis study investigates the impact of store atmosphere and situational factors on impulse buying behaviour among apparel consumers, with a particular focus on the mediating role of situational factors.
Dr. Vishal Trivedi, Pradeep Joshi
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Antecedents of impulse buying behaviour in generation z
Iqtishaduna: Jurnal Ilmiah Ekonomi KitaPurpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online
Ni Km Tri Sukma Sagitarini +1 more
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Market Segmentation Based on the Consumers' Impulsive Buying Behaviour
Ekonomski Vjesnik, 2010 The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on
Mirela Mihić, Ivana Kursan
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