Results 21 to 30 of about 2,225,318 (263)
A Study on Impulsive Buying Behaviour in Online Shopping
International Journal of Professional Business Review, 2023 Purpose: The present study aims to provide a broad overview of impulsive buying through literature review, find stimuli that triggers Impulse buying during online shopping, analyze the influence of respondents’ demographic and psychographic factors on impulsive buying and to construct and validate regression model.
Rani, N Meena, S, Catherine
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Asian Management and Business Review, 2023 This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
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Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers
Arab Economic and Business Journal, 2017 The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies.
Shakeel Ahmad Sofi, Fayaz Ahmad Nika
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Exploring the Pathways to Digital Education: The Roles of Satisfaction with Learning and Impulsive Behavior as Predictors of Openness and Attitude towards Digital Applications [PDF]
Educaţia 21, 2023 The present research aims to investigate the impact of satisfaction with learning, risk-taking behavior, impulsive buying behavior, attitudes, and openness toward adopting new applications, on 296 respondents.
Alexandru-Filip Popovici +3 more
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Visual Merchandising Impact on Impulse Buying Behaviour
Procedia - Social and Behavioral Sciences, 2015 AbstractThe main purpose of this paper is to define what visual merchandising elements make the highest impact on consumer buying behaviour. This article research question is what visual merchandising elements are the most important for consumers in Lithuania when shopping in specialised clothing and footwear stores.The results of the empirical survey ...
Gudonavičienė, Rasa +1 more
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Are You a Panic Buyer? Observations from Consumers in Malaysia
Journal of International Business, Economics and Entrepreneurship, 2023 Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying.
Yee-Cheak Chan +2 more
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Antecedents of Offline Impulsive Buying Behaviour
International Journal of Recent Technology and Engineering (IJRTE), 2019 Paper Impulsive purchases are defined as those purchase decisions that are unplanned. Sellers are constantly attempting to understand the triggers to impulsive purchases as it provides them with a leverage to increase sales. The current study has identified literature in the area of Impulsive Buying Behaviour and consolidated the findings in order to ...
Annie John*, R. Rathidevi, Jain Mathew
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ELEMENTS OF IMPULSIVE BUYING BEHAVIOUR IN POST MILLENNIAL
EPRA International Journal of Research & Development (IJRD), 2023 Consumer Behaviour has been a concept existent for a long time and it is important for marketers to comprehend the buying behaviour of consumers while making purchases, so that strategies can be formulated appropriately, their needs, preferences & motives can be understood and catered to appropriately.
null Ms. Mansha Rajpal +1 more
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The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya [PDF]
, 2020 Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study.
Nurul Aini +5 more
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Impulsive buying behaviour among university-going female students in South Africa: An entrepreneurial perspective [PDF]
E-Journal of Humanities, Arts and Social SciencesImpulsive buying plays a vital role in marketing communication and influences customer purchasing decisions. These, in turn, facilitate the entrepreneurs’ strategic planning decisions.
Pezile Scina, Medicine Magocha
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