Results 21 to 30 of about 675 (220)

Are You a Panic Buyer? Observations from Consumers in Malaysia

Journal of International Business, Economics and Entrepreneurship, 2023
Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying.
Yee-Cheak Chan, Yen-Nee Goh, Chee Ngee Lim   +2 more
doaj   +1 more source

A Theoretical Background on Consumers Impulse Buying Behaviour

International Journal of Recent Technology and Engineering (IJRTE), 2020
The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses.
Jisha Vijay*, Dr. Indu Manish Kumar
openaire   +1 more source

Antecedents of Offline Impulsive Buying Behaviour

International Journal of Recent Technology and Engineering (IJRTE), 2019
Paper Impulsive purchases are defined as those purchase decisions that are unplanned. Sellers are constantly attempting to understand the triggers to impulsive purchases as it provides them with a leverage to increase sales. The current study has identified literature in the area of Impulsive Buying Behaviour and consolidated the findings in order to ...
Annie John*, R. Rathidevi, Jain Mathew
openaire   +1 more source

Impact of Store Ambience on Impulse Purchasing of Apparel Consumers

Tekstilec, 2022
The aim of this research was to identify the impact of store ambience on apparel consumer impulse purchase behaviour. In this paper, the influence of window display (WD), promotional offers (PO), store layout (SL), back­ground music (BM) and fragrance ...
Vishal Trivedi, Pradeep Joshi, K. N. Chatterjee, Girendra Pal Singh   +3 more
doaj   +1 more source

ELEMENTS OF IMPULSIVE BUYING BEHAVIOUR IN POST MILLENNIAL

EPRA International Journal of Research & Development (IJRD), 2023
Consumer Behaviour has been a concept existent for a long time and it is important for marketers to comprehend the buying behaviour of consumers while making purchases, so that strategies can be formulated appropriately, their needs, preferences & motives can be understood and catered to appropriately.
null Ms. Mansha Rajpal, null Dr. Swati John   +1 more
openaire   +1 more source

Impulsive buying behaviour among university-going female students in South Africa: An entrepreneurial perspective [PDF]

E-Journal of Humanities, Arts and Social Sciences
Impulsive buying plays a vital role in marketing communication and influences customer purchasing decisions. These, in turn, facilitate the entrepreneurs’ strategic planning decisions.
Pezile Scina, Medicine Magocha
doaj   +1 more source

‘I don't know what is autism, what is normal teenage behaviour, and what is naughtiness’: Conceptualising child and adolescent to parent violence in the context of neurodevelopmental difference

Children &Society, EarlyView., 2023
Abstract This article presents findings from a UK‐based qualitative study that explored parents/carers experiences of child to parent violence (CPV) from their child who has a neurodevelopmental difference. The study used semi‐structured interviews with 15 mothers who were experiencing physical and psychological violence from their child, often on a ...
Amanda Holt
wiley   +1 more source

The Impact of Fear of Missing Out (FoMO) and Social Media Addiction on Impulsive Buying among Gen Z Instagram Users: The Mediating Roles of Subjective Norms and Attitudes [PDF]

المجلة العربية للإدارة
The main aim of the current research is to examine the influence of the fear of missing out (FoMO) and social media addiction on impulsive buying amongst Gen Z Instagram users in Egypt.
May Fahmy, Hagar Elsharkawy
doaj   +1 more source

PENGARUH STORE ENVIRONMENT DAN IMPULSE BUYING TENDENCY TERHADAP URGE TO BUY IMPULSIVELY DAN IMPULSE BUYING BEHAVIOUR

E-Jurnal Manajemen, 2016
Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana, Gede Suparna   +1 more
openaire   +2 more sources

DETERMINANTS OF IMPULSIVE BUYING BEHAVIOUR AND A MODEL PROPOSAL

International Journal of Management Economics and Business, 2022
Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture.
Samet KURT, Filiz KARDİYEN, M.akif BAKIR   +2 more
openaire   +1 more source