Results 31 to 40 of about 2,225,318 (263)
A Theoretical Background on Consumers Impulse Buying Behaviour
International Journal of Recent Technology and Engineering (IJRTE), 2020 The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses.
Jisha Vijay*, Dr. Indu Manish Kumar
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The Impact of Fear of Missing Out (FoMO) and Social Media Addiction on Impulsive Buying among Gen Z Instagram Users: The Mediating Roles of Subjective Norms and Attitudes [PDF]
المجلة العربية للإدارةThe main aim of the current research is to examine the influence of the fear of missing out (FoMO) and social media addiction on impulsive buying amongst Gen Z Instagram users in Egypt.
May Fahmy, Hagar Elsharkawy
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Impact of Store Ambience on Impulse Purchasing of Apparel Consumers
Tekstilec, 2022 The aim of this research was to identify the impact of store ambience on apparel consumer impulse purchase behaviour. In this paper, the influence of window display (WD), promotional offers (PO), store layout (SL), background music (BM) and fragrance ...
Vishal Trivedi +3 more
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E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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DETERMINANTS OF IMPULSIVE BUYING BEHAVIOUR AND A MODEL PROPOSAL
International Journal of Management Economics and Business, 2022 Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture.
Samet KURT +2 more
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Kelaniya Journal of Management, 2019 The dairy industry faced an unexpected and serious crisis regarding the Dicyandiamide (DCD) factor. Then an impulsive buying situation was raised and the milk powder brands were focusing on the ethnocentric appeal to rebuild their brands in the market ...
L.G.A.S Karunaratne +1 more
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The moderating influence of social factors in impulsive buying behaviour: development of a scale to measure social and non-social impulsive buying tendencies [PDF]
, 2016 Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing.
Shawcross, Matthew Stuart
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European Research on Management and Business Economics, 2018 The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner.
Dr. Shakeel Ahmad Sofi +1 more
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 Nowadays, as competition becomes more and more intensified, a retail outlet is not just a venue for distribution or transaction but a promotional touchpoint for retailers and manufacturers vying to attract shoppers’ attention and influence their ...
Dương Hữu Hạnh, Kiều Anh Tài
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Understanding Impulsive Buying for Fashion Products in Generation Z [PDF]
, 2023 Impulsive buying is a shopping behaviour that is not planned in advance, which is described as something that arouses passion, lack of deliberate, and more to an unbearable buying behaviour. Many things affect impulsive buying behaviour, but what will be
Anggraini, Erlin +6 more
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