Results 31 to 40 of about 675 (220)

Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

Organizacijų Vadyba: Sisteminiai Tyrimai, 2019
The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as ...
Šliburytė Laimona, Vaitiekė Jurgita
doaj   +1 more source

Consumer Ethnocentrism and Its Influence on Impulsive Buying Behav-iour in Sri Lankan Milk Powder Market: The Moderation Effect by the Consumer Impulsiveness Traits

Kelaniya Journal of Management, 2019
The dairy industry faced an unexpected and serious crisis regarding the Dicyandiamide (DCD) factor. Then an impulsive buying situation was raised and the milk powder brands were focusing on the ethnocentric appeal to rebuild their brands in the market ...
L.G.A.S Karunaratne , W.M.C.B Wanninayake   +1 more
doaj   +1 more source

The impact of point-of-sale marketing on impulse buying behaviour of packaged foods at retailers in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021
Nowadays, as competition becomes more and more intensified, a retail outlet is not just a venue for distribution or transaction but a promotional touchpoint for retailers and manufacturers vying to attract shoppers’ attention and influence their ...
Dương Hữu Hạnh, Kiều Anh Tài
doaj   +1 more source

Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour

European Research on Management and Business Economics, 2018
The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner.
Dr. Shakeel Ahmad Sofi, Shabir Ahmad Najar   +1 more
doaj   +1 more source

Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying

Cogent Business & Management
Many studies have considered online consumer behaviour topics. The growth of e-commerce and social media leads us to examine their effects on online customer behaviour, especially online impulsive buying behaviour.
Jantima Banjongprasert
doaj   +1 more source

Impulse buying behaviour: an online-offline comparative and the impact of social media [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.
Laura Aragoncillo, Carlos Orus
doaj   +1 more source

Biomimetic Microfractals Based Flexible Triboelectric Nanogenerators

Advanced Functional Materials, EarlyView.
A leaf‐skeleton‐based microfractal architecture is integrated with guided CuNW networks and biomimetic triboelectric polymer layers, enabling breathable, flexible, and material‐efficient triboelectric nanogenerators. The resulting system combines enhanced charge generation and charge transport, offering potential for next‐generation self‐powered ...
Amit Barua, Mislav Matić, Ana‐Marija Pitner, Rituporn Gogoi, Aman Kumar, Mirko Poljak, Anastasia Koivikko, Vipul Sharma   +7 more
wiley   +1 more source

Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP

JPPI (Jurnal Penelitian Pendidikan Indonesia)
Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases.
Kristiana Astuti, Nadhila Sari, Hani Maisyarah Batubara, Kendis Anwar, Susi Evanita, Vidyarini Dwita   +5 more
doaj   +1 more source

Do Universal Free School Meals Improve the Dietary Quality of Food‐At‐Home Purchases?

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Since 2014, the number of schools offering universal free meals to all enrolled children without requiring annual meal applications has increased meaningfully. Using USDA's Purchase to Plate Crosswalk, a difference‐in‐differences framework, and a nationwide consumer panel, the effect of universal‐free‐meal exposure on the diet quality of food ...
Xueying Ma, Andres Cuadros‐Meñaca, Michael R. Thomsen   +2 more
wiley   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source