Results 51 to 60 of about 675 (220)
FOMO’s Impact on Impulsivity: The Mediating Role of Flash Sale Promotional Strategies
This study explores the impact of Fear of Missing Out (FOMO) on impulsive buying behaviour among e-commerce consumers in Indonesia. Using an online survey involving 349 active e-commerce users in Indonesia, the study examines levels of FOMO, frequency of
Erick Karunia +4 more
doaj +1 more source
COVID-19 Involvement, Shopping Motives and Buying Behaviour: A German/ South African Comparison
This study aimed to investigate whether consumers’ personal involvement with the COVID-19 pandemic led to hedonic or utilitarian buying motives, and how these buying motives might encourage impulse or planned buying behaviour.
Karen CORBISHLEY +2 more
doaj
ABSTRACT This study analyzed whether religious or spiritual affiliation and therapy enrollment protect against symptoms meeting Major Depressive Disorder criteria beyond demographic, Internet addiction, and described therapy enrollment. Findings illustrated one risk factor and one protective factor associated with experiencing symptoms that meet Major ...
Lindsay A. Lundeen, John R. McCall
wiley +1 more source
The growth of e-commerce has not only expanded the Muslim fashion industry but also fostered impulsive buying among customers. This article analyses the behaviour of Muslim customers using the S-O-R model to detect impulsive buying and subsequently post ...
Abdul Nasser Hasibuan +2 more
doaj +1 more source
Abstract Background Few studies have used nationwide registry data from both primary and secondary healthcare services to examine the incidence of attention‐deficit/hyperactivity disorder (ADHD) in children while accounting for early risk factors. We aimed to investigate trends in ADHD diagnoses and associated risk factors.
Marika Leppänen +8 more
wiley +1 more source
Impulse Buying in Live Streaming: Value Determinants and Self‐Control
ABSTRACT Although e‐commerce is still in its early stages of development in developing regions, the growing economy and improving digital infrastructure have created favorable conditions for positioning a country as an emerging digital commerce hub, attracting both consumers and businesses seeking new opportunities.
Ing Grace Phang +3 more
wiley +1 more source
This study aims to analyze the factors that influence Generation Z’s impulsive buying behaviour in the context of purchasing beauty products through e commerce platforms.
Jason Hartono +3 more
doaj +1 more source
Chronic Loneliness Reduces Choice Likelihood of Products With Prosocial Attributes
ABSTRACT Chronic loneliness influences consumer preferences and behaviors in various consumption domains. Building on the evolutionary theory of loneliness (ETL), this article extends the marketing and psychology literature on the effects of chronic loneliness to prosocial consumption.
Nasrin Yazdanian +2 more
wiley +1 more source
Scroll, Click, Buy: How Shein’s Social Media Marketing Drives Gen-Z Impulse Buying and Overconsumption in Durban North [PDF]
This study investigates the influence of SHEIN's social media marketing on Generation Z (Gen-Z) consumers’ impulse buying and overconsumption in Durban North, KwaZulu-Natal, South Africa.
Arya Gokool, Shamola Pramjeeth
doaj +1 more source
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source

