Results 71 to 80 of about 2,225,318 (263)
The Effect of Gratitude on Impulsive Buying [PDF]
Impulsive buying is a topic that has become research attention recently. Previous research has found that gratitude influences behaviour. The present study aims to determine the effect of gratitude on impulsive buying among Muslim youth.
Akmali, Nurul, Fitria, Syiva
core +1 more source
ABSTRACT Environmental sustainability and the broader Environmental, Social and Governance (ESG) agenda have become prominently proclaimed organisational priorities, yet their integration into core decision‐making remains uneven. While greenwashing research has largely focused on communication and disclosure, it has paid less attention to the internal ...
Olayiwola Oladiran +4 more
wiley +1 more source
This study aims to analyze the factors that influence Generation Z’s impulsive buying behaviour in the context of purchasing beauty products through e commerce platforms.
Jason Hartono +3 more
doaj +1 more source
Antecedents of impulse buying behaviour in generation z
Purpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online survey was used to collect quantitative data from 210 respondents selected using purposive sampling.
Ni Km Tri Sukma Sagitarini +1 more
openaire +2 more sources
ABSTRACT Existing research examines the relationship between personal life shocks and financial well‐being primarily through the lens of objective markers of the individual's financial situation (e.g., liquidity). Little attention has been paid to the relative roles of these objective markers and more intuitive or affect‐based factors in how an ...
Jordan Bell +2 more
wiley +1 more source
Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement [PDF]
This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Mai, L.W., Konstantoulaki, K., Kemp, L.
core +1 more source
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan +4 more
wiley +1 more source
This study investigates the psychological mechanisms driving impulsive buying behaviour in blind box consumption among Thai consumers, using the Stimulus-Organism-Response (SOR) framework as its theoretical foundation. Survey data were collected from 500
Adi Prasetyo Tedjakusuma +2 more
doaj +1 more source
Different forms of consumers' impulsive buying behavior [PDF]
In this manuscript, authors first define and explain the concept, as well as the types of impulsive (unplanned) purchases, and then the techniques that can be used to encourage consumers to perform them.
Alimpić Stefan, Perić Nenad
doaj

