Results 11 to 20 of about 675 (220)
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022 This study was conducted to understand impulsive buying behaviour based on gender (male and female) during the pandemic. The study used a survey in the Greater Bandung area (Bandung City, Cimahiy City, Bandung Regency and West Bandung Regency) using ...
Nanda Ravenska, Pepi Zulvia
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Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective [PDF]
The Retail and Marketing Review, 2021 Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits ...
ME Moses, A Nkoyi , Prof F van der Walt
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Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Yaşam Becerileri Psikoloji Dergisi, 2022 Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice Kafadar, Selin Yılmaz
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The influence of media on impulsive buying in the era of the COVID-19 pandemic
Business, Management and Economics Engineering, 2022 Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information.
Zrinka Blažević Bognar +1 more
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Asian Management and Business Review, 2023 This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
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Exploring the Pathways to Digital Education: The Roles of Satisfaction with Learning and Impulsive Behavior as Predictors of Openness and Attitude towards Digital Applications [PDF]
Educaţia 21, 2023 The present research aims to investigate the impact of satisfaction with learning, risk-taking behavior, impulsive buying behavior, attitudes, and openness toward adopting new applications, on 296 respondents.
Alexandru-Filip Popovici +3 more
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A Study on Impulsive Buying Behaviour in Online Shopping
International Journal of Professional Business Review, 2023 Purpose: The present study aims to provide a broad overview of impulsive buying through literature review, find stimuli that triggers Impulse buying during online shopping, analyze the influence of respondents’ demographic and psychographic factors on impulsive buying and to construct and validate regression model.
Rani, N Meena, S, Catherine
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Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers
Arab Economic and Business Journal, 2017 The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies.
Shakeel Ahmad Sofi, Fayaz Ahmad Nika
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The Influence of External Stimuli on Impulsive Buying Behaviour
Journal of Business & Tourism, 2021 The aim of current study is to critically examine impulse buying behaviour of customers through the lens of external stimuli. The current study provides a plethora of evidences to extend our knowledge about the behavioural aspects of consumers and key factors of buying decision. The current study looked into External Stimuli through sub factors such as
null DR. SYED HAIDER KHALIL +1 more
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Visual Merchandising Impact on Impulse Buying Behaviour
Procedia - Social and Behavioral Sciences, 2015 AbstractThe main purpose of this paper is to define what visual merchandising elements make the highest impact on consumer buying behaviour. This article research question is what visual merchandising elements are the most important for consumers in Lithuania when shopping in specialised clothing and footwear stores.The results of the empirical survey ...
Gudonavičienė, Rasa +1 more
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