Results 11 to 20 of about 2,225,318 (263)
Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective [PDF]
The Retail and Marketing Review, 2021 Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits ...
ME Moses, A Nkoyi , Prof F van der Walt
doaj +2 more sources
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Organizacijų Vadyba: Sisteminiai Tyrimai, 2019 The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as ...
Šliburytė Laimona, Vaitiekė Jurgita
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Impulsive Buying Behaviour and Restaurant Selection and Consumption
, 2023 The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a ...
Baiche, Leila, Milanovic, Andrijana
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Impulsive Buying Behaviour Dalam Persfektif Ekonomi Islam [PDF]
, 2018 Impulsive buying behavior is part of consumptive behavior that makes purchases without planning (spontaneous) driven by the human desire that becomes unlimited desire. In the perspective of Islamic economics, consumption is allowed as long as it has benefits for consumers with attention to the good and bad as well as the halal and haramnya a product ...
Rahmah, Nur, Idris, Munadi
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An Empirical Study of Online Impulsive Buying Behavior [PDF]
, 2022 Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation.
Mhd Yusak, Nurul Aqilah +2 more
core +1 more source
Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Yaşam Becerileri Psikoloji Dergisi, 2022 Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice Kafadar, Selin Yılmaz
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The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising [PDF]
, 2017 This paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards ...
Czarnecka, B., Schivinski, Bruno
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The influence of media on impulsive buying in the era of the COVID-19 pandemic
Business, Management and Economics Engineering, 2022 Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information.
Zrinka Blažević Bognar +1 more
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The Influence of External Stimuli on Impulsive Buying Behaviour
Journal of Business & Tourism, 2021 The aim of current study is to critically examine impulse buying behaviour of customers through the lens of external stimuli. The current study provides a plethora of evidences to extend our knowledge about the behavioural aspects of consumers and key factors of buying decision. The current study looked into External Stimuli through sub factors such as
null DR. SYED HAIDER KHALIL +1 more
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Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
, 2022 Purpose: The present study operationalizes and tests the impact of extrinsic (store environment, promotional activities) and intrinsic (hedonism, materialism) variables on impulsive buying during the COVID-19 period.
Thaichon, Park +2 more
core +1 more source