Results 11 to 20 of about 16,937 (268)
Effects of the dimensions of ethnocentrism on consumer ethnocentrism
International Marketing Review, 2019 Purpose The purpose of this paper is to investigate, theoretically and empirically, the role of the six dimensions of reconceptualized ethnocentrism in consumer ethnocentrism. The paper investigates both direct and indirect effects of the six dimensions on consumer ethnocentrism, through four theoretically meaningful mediators: nationalism, ethnic ...
Boris Bizumic
openaire +4 more sources
Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
doaj +1 more source
Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
doaj +1 more source
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Performa, 2023 "The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue.
Marselina Angkola +2 more
doaj +1 more source
Effectiveness of Consumer Ethnocentrism
International Journal For Multidisciplinary Research, 2023 Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those produced abroad. This research article aims to investigate the effectiveness of consumer ethnocentrism in influencing consumer attitudes, purchase intentions, and actual buying behavior.
G.BHAVANI -, G Soniya -
openaire +1 more source
Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Tržište, 2020 Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment.
Marija Čutura
doaj +1 more source
Organizations and Markets in Emerging Economies, 2021 With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the ...
Kunthi Afrilinda Kusumawardani +1 more
doaj +1 more source
Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
doaj +1 more source
ENCOURAGING CONSUMER ETHNOCENTRISM IN THE FUNCTION OF DOMESTIC FOODSTUFFS CONSUMPTION [PDF]
Ekonomika Poljoprivrede (1979), 2019 The objective of this study was to examine the actors and the activities of the actors influencing consumer ethnocentrism in the consumption of domestic foodstuffs in Serbia.
Mira Rakic +2 more
doaj +2 more sources
Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
doaj +1 more source