Results 81 to 90 of about 16,937 (268)
When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth
Psychology &Marketing, Volume 42, Issue 11, Page 2939-2960, November 2025.ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley +1 more source
Pandemic, paternalism, and the (im)possibilities of citizenship in China
American Ethnologist, Volume 52, Issue 4, Page 401-413, November 2025.Abstract How did Chinese citizens imagine their political subjectivity under the zero‐COVID regime? Our patchwork netnography of social media discussions (2020–22) analyzes how China's pandemic governance generalized and intensified “biopolitical paternalism”—a mode of rule that fused security, care, and economic rationality under the figure of a ...
Zhiying Ma, Yaochu Bi, Naiyu Jiang
wiley +1 more source
Religions, 2016 Researchers have invested much effort in the understanding of acculturation-relevant factors that influence immigrants’ psychological and socio-cultural adaptation.
Nurdan Sevim +2 more
doaj +1 more source
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [PDF]
, 2009 As globalization intensifies, multinational companies are not only compelled to expand their operations, but are also facing greater pressure to enhance productivity and concomitant return on investment (ROI).
Durvasula, Srinivas, Lysonski, Steven
core +1 more source
CONSUMER ETHNOCENTRISM TOWARDS FASHION PRODUCTS
TEMEThe subject of this paper is the analysis of consumer ethnocentrism with special reference to fashion products. The aim is to examine: whether consumers of fashion products in Serbia are ethnocentrically oriented; what they think about the price-quality ratio of domestic fashion products; whether they choose a domestic or a foreign fashion product ...
Milica Slijepčević +2 more
openaire +1 more source
Trade politics at the checkout lane: ethnocentrism and consumer preferences [PDF]
, 2022 Alexa Bankert +2 more
openalex +1 more source
Reading Research Quarterly, Volume 60, Issue 4, October/December 2025.Using a walkthrough method of platform integration, we analyzed 156 TikTok videos using #ScienceofReading to capture the discourse of the space. Findings describe categories of Science of Reading content found on TikTok, as well as narrative trends and bodies of knowledge used to promote Science of Reading content on this platform. ABSTRACT The Science
Lindsey W. Rowe +5 more
wiley +1 more source
Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal [PDF]
, 2020 Rodolfo Bernabéu Cañete +3 more
openalex +1 more source
Consuming identity : the case of Scotland [PDF]
, 2001 The paper examines national identity in Scotland. The research explores how consumers perceive the symbols used to represent Scotland, how these symbols relate to their perceptions of contemporary Scottish identity and their responses to the use of these
Coombes, Emma +3 more
core +1 more source
Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam [PDF]
Innovative MarketingThis study aims to determine the relationship between consumer ethnocentrism, consumer cosmopolitanism, imported product judgment, and foreign product purchase intention in Vietnam.
Tran Thi Ngoc Lan, Tran Thanh Trung
doaj +1 more source