Results 71 to 80 of about 506 (173)

The effects of consumer's ethnocentrism on consumer's purchase in Marketplace

, 2019
The purpose of this study was to investigate the impact of consumer’s ethnocentrism on consumer’s towards domestic and foreign products. However, this may not be the case for marketers, because of the influence of strong feelings of national pride on behaviour of the consumers.
Hishamuddin Abdullah, Tay, Jian AW
openaire   +2 more sources

Examination of socio-psychological factors of consumer ethnocentrism [PDF]

Marketing (Beograd. 1991), 2017
The main goal of this research is ascertaining impact of socio-psychological factors, i.e. patriotism, nationalism, cultural openness and animosity of citizens of Republic of Serbia toward Republic of Croatia on consumer ethnocentrism.
Pavlović Goran, Savić Jovana
doaj  

Ethnocentrism and consumer evaluations of Czech made yoghurt

Agricultural Economics (AGRICECON), 2002
In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj   +1 more source

Ethnocentrism and consumer behavior [PDF]

, 1999
Vorwort: Die Übertragung von Meßinstrumenten für den länderübergreifenden Gebrauch rückt als Folgewirkung der Globalisierung der Wirtschaft immer stärker in das Zentrum des Interesses der Markt- und Konsumentenforschung. Dabei besteht ein natürliches Spannungsverhältnis zwischen Ansätzen, die auf die interkulturelle Vergleichbarkeit von Daten bzw ...
openaire   +1 more source

CONSUMER ETHNOCENTRISM AND CONSUMER ASSOCIATIONS WITH SLOVAK BRANDS

CBU International Conference Proceedings, 2014
This paper describes the perception of Slovak consumers toward domestic and foreign brands and examines their associations with Slovak brands. The introduction to country of origin in marketing is provided, followed by a brief description of consumer ethnocentrism and consumer animosity; then description of research methodology is mentioned; and ...
openaire   +2 more sources

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

Cogent Business & Management
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including ...
Justice Boateng Dankwah, Paul Adjei Kwakwa, Sayibu Ibrahim Nnindini   +2 more
doaj   +1 more source

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables
Durmus YÖRÜK, Cantürk KAYAHAN, Ilkin YARAN ÖGEL   +2 more
doaj  

Consumer Ethnocentrism: A Study on Norwegian Consumers

, 2020
Masteroppgave International Business and Marketing - Nord universitet ...
openaire   +1 more source

Ethnocentrism in Austria - Historical data. [PDF]

Data Brief, 2023
Sinkovics RR.
europepmc   +1 more source

The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

Jurnal Akuntansi, Manajemen dan Ekonomi, 2018
The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between ...
Dziqry Muhammad Haikal
doaj