Results 81 to 90 of about 457 (134)

Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context. [PDF]

Front Psychol, 2022
Safeer AA, Zhou Y, Abrar M, Luo F.
europepmc   +1 more source

The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men

Journal the Winners
This study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat, Sulhaini Sulhaini, Baiq Handayani Rinuastuti   +2 more
doaj  

Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]

Front Public Health
Zhang D, Ji R, Park SD.
europepmc   +1 more source

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? [PDF]

PLoS One, 2023
Martins JM, Martins JM, Moguluwa SC, Lucas JL, Iloka CB, Mata MN.   +5 more
europepmc   +1 more source

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior. [PDF]

Front Psychol, 2023
Zong Z, Liu X, Gao H.
europepmc   +1 more source

Understanding consumer behavior in Lebanon's polycrisis: The role of ethnocentrism, coping ability, and socioeconomic status. [PDF]

PLoS One
Bou-Hamad I.
europepmc   +1 more source

Breaking the barriers of animosity: innovation in business models as a positioning strategy. [PDF]

Heliyon, 2021
Areiza-Padilla JA, Moise MS, Manzi Puertas MA.   +2 more
europepmc   +1 more source

What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives. [PDF]

Foods, 2021
Wallnoefer LM, Riefler P, Meixner O.
europepmc   +1 more source

Uncertainty of Reported Behavior Dynamics and Its Relationship to Socio-Political Ideologies and Affiliation. [PDF]

Entropy (Basel)
Nordbeck PC, Shi C, Dutt A.
europepmc   +1 more source

Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer's Purchase Intention for Domestic Infant Milk Formula (IMF). [PDF]

Foods
Zhang J, Waldron S, Dong X, Dai X.
europepmc   +1 more source