Results 101 to 110 of about 15,946 (223)

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

open access: yesCogent Business & Management
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including ...
Justice Boateng Dankwah   +2 more
doaj   +1 more source

Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China [PDF]

open access: yes
This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age ...
Ding, Qing Shan
core  

Global Diffusion of Interactive Networks. The Impact of Culture [PDF]

open access: yes, 1998
The Internet and other interactive networks are diffusing across the globe at rates that vary from country to country. Typically, economic and market structure variables are used to explain these differences.
Maitland, Carleen
core   +2 more sources

Study Regarding the Romanian Consumer Ethnocentrism

open access: yesBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture, 2015
The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect ...
Daniel Chiciudean   +3 more
openaire   +2 more sources

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period [PDF]

open access: yesAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables
Durmus YÖRÜK   +2 more
doaj  

The Importance of Character Education for Tweens as Consumers [PDF]

open access: yes
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher   +2 more
core  

The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism [PDF]

open access: yes, 2007
As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity.
Teoh, Kenny Guan Cheng
core  

Data Mining Cultural Aspects of Social Media Marketing

open access: yes, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald   +1 more
core   +1 more source

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