Results 101 to 110 of about 15,946 (223)
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including ...
Justice Boateng Dankwah +2 more
doaj +1 more source
Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China [PDF]
This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age ...
Ding, Qing Shan
core
Global Diffusion of Interactive Networks. The Impact of Culture [PDF]
The Internet and other interactive networks are diffusing across the globe at rates that vary from country to country. Typically, economic and market structure variables are used to explain these differences.
Maitland, Carleen
core +2 more sources
Study Regarding the Romanian Consumer Ethnocentrism
The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect ...
Daniel Chiciudean +3 more
openaire +2 more sources
Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period [PDF]
This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables
Durmus YÖRÜK +2 more
doaj
The Importance of Character Education for Tweens as Consumers [PDF]
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher +2 more
core
The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism [PDF]
As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity.
Teoh, Kenny Guan Cheng
core
Ethnocentrism in Austria - Historical data. [PDF]
Sinkovics RR.
europepmc +1 more source
Data Mining Cultural Aspects of Social Media Marketing
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald +1 more
core +1 more source
Effects of Consumer Dispositional Attitude on Purchase Intention in an Emerging Market. [PDF]
Shanbhogue AV, Ranjith VK.
europepmc +1 more source

