The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between ...
Dziqry Muhammad Haikal
doaj
Effect of Consumption Value on Consumer Willingness to Consume GM Food: A Post-COVID-19 Analysis. [PDF]
Ghufran M +4 more
europepmc +1 more source
A Theoretical Framework for Country-of-Origin-Research in the Food sector [PDF]
The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND ...
Profeta, Adriano
core +1 more source
The country of origin effect and the role of moral emotions [PDF]
The aim of the research is to analyze the role of three specific moral emotions (gratitude, disgust, and contempt) in explaining the country of origin (CO) effect on consumer buying behavior.
GRAPPI, Silvia
core
Portuguese quality wine and the region-of-origin effect: consumers' and retailers' perceptions [PDF]
This study investigates the relative importance of region of origin associated with extrinsic (price, brand, promotion) and intrinsic (grape, type of wine, colour, age, special references) cues in the decisions of final consumers and small retailers to ...
José Cadima Ribeiro +1 more
core
DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS [PDF]
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales.
Catalin Mihail BARBU, Liviu CRACIUN
core
Market differentiation potential of country-of-origin, quality and traceability labeling [PDF]
Product labeling has gained considerable attention recently, as a means to both provide product-specific information and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view.
Roosen, Jutta, Verbeke, Wim
core
Analysis of Consumer Behaviour in the Context of the Place of Purchasing Food Products with Particular Emphasis on Local Products. [PDF]
Dudziak A, Stoma M, Osmólska E.
europepmc +1 more source
Ethnocentric Tendencies of Indian Consumers
This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over ...
openaire +1 more source
Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary. [PDF]
Mucha L, Vámosi K, Totth G.
europepmc +1 more source

