Results 111 to 120 of about 15,946 (223)

The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

open access: yesJurnal Akuntansi, Manajemen dan Ekonomi, 2018
The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between ...
Dziqry Muhammad Haikal
doaj  

A Theoretical Framework for Country-of-Origin-Research in the Food sector [PDF]

open access: yes
The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND ...
Profeta, Adriano
core   +1 more source

The country of origin effect and the role of moral emotions [PDF]

open access: yes, 2011
The aim of the research is to analyze the role of three specific moral emotions (gratitude, disgust, and contempt) in explaining the country of origin (CO) effect on consumer buying behavior.
GRAPPI, Silvia
core  

Portuguese quality wine and the region-of-origin effect: consumers' and retailers' perceptions [PDF]

open access: yes
This study investigates the relative importance of region of origin associated with extrinsic (price, brand, promotion) and intrinsic (grape, type of wine, colour, age, special references) cues in the decisions of final consumers and small retailers to ...
José Cadima Ribeiro   +1 more
core  

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS [PDF]

open access: yes
In this paper we investigated the sources of “Buy Romanian” attitude. We formulated three constructs namely Buy Romanian, nationalism and internationalism and we measured them by developing three scales.
Catalin Mihail BARBU, Liviu CRACIUN
core  

Market differentiation potential of country-of-origin, quality and traceability labeling [PDF]

open access: yes, 2009
Product labeling has gained considerable attention recently, as a means to both provide product-specific information and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view.
Roosen, Jutta, Verbeke, Wim
core  

Ethnocentric Tendencies of Indian Consumers

open access: yesShanlax International Journal of Management
This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over ...
openaire   +1 more source

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