Results 131 to 140 of about 506 (173)

Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series. [PDF]

PLoS One
Yuan S, Huang WL, Chen Z, Yin H.
europepmc   +1 more source

The political economy of reshoring: Evidence from the semiconductor industry. [PDF]

PLoS One
Clark R, Kreps S, Rao A.
europepmc   +1 more source

Consumer ethnocentrism in a transition economy

, 2018
openaire   +1 more source

Effects of the dimensions of ethnocentrism on consumer ethnocentrism

International Marketing Review, 2019
Purpose The purpose of this paper is to investigate, theoretically and empirically, the role of the six dimensions of reconceptualized ethnocentrism in consumer ethnocentrism. The paper investigates both direct and indirect effects of the six dimensions on consumer ethnocentrism, through four theoretically meaningful mediators: nationalism, ethnic ...
Boris Bizumic
exaly   +3 more sources

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Consumer Animosity and Consumer Ethnocentrism

Journal of International Consumer Marketing, 1999
Consumer animosity is a construct recently introduced to the marketing literature to help marketers better understand the factors that influence consumer attitudes toward foreign products.
Jill Gabrielle Klein
exaly   +2 more sources

Consumer ethnocentrism and willingness to buy

International Marketing Review, 2011
PurposeThe purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism.
Alexander Josiassen, A George Assaf, Ingo Oswald Karpen   +2 more
exaly   +3 more sources

How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China

Journal of Global Marketing, 2018
This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C Min Han
exaly   +2 more sources

An application of the consumer ethnocentrism model to French consumers

International Business Review, 2005
Abstract The purpose of this study was to investigate what leads French consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward imports, and subsequently on purchase intentions. The conceptual framework used is based on the work of Sharma, S., Shrimp, T. A., Shin, J. (1995).
Rajshekhar G Javalgi, Andrew C Gross, Robert F Scherer   +2 more
exaly   +2 more sources

Consumer Perception towards Consumer Ethnocentrism

2018 International Conference on Current Trends towards Converging Technologies (ICCTCT), 2018
Globalization has brought opportunities for the countries all over the world. Even in India, many imported products are being sold and Indian products are also being exported throughout the world. In today's scenario the Indian customers are having great access to foreign goods and the Indian manufacturers are having competition from foreign products ...
null Vijayabanu, R. Gayathri, S. SaiPrashanthi, S. Harshitha Paarvathi   +3 more
openaire   +1 more source

Consumer ethnocentrism and consumer animosity: A literature review

Strategic Change, 2021
AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
openaire   +2 more sources