The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP). [PDF]
Ma Q, Abdeljelil HM, Hu L.
europepmc +1 more source
Do Religiosity and Ethnocentrism Influence Indian Consumers' Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products. [PDF]
Tao M +5 more
europepmc +1 more source
The “Made in USA poultry label” and consumer choice in Ghana [PDF]
Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on
Adu-Nyako, Kofi +2 more
core +1 more source
Foreign product perceptions and country of origin analysis across Black Sea: Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Apil, Ali Rýza
core
Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis. [PDF]
Long F, Bhuiyan MA, Aziz NA, Rahman MK.
europepmc +1 more source
"Worse but Ours," or "Better but Theirs?" - The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference. [PDF]
Maison D, Maliszewski N.
europepmc +1 more source
Measuring ethnocentric tendencies of consumers in Tuzla Canton
Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services. The aim of the paper was to identify the key attitudes and barriers related to consumer ethnocentrism, and to examine the impact of socio–demographic ...
Damir Bećirović +2 more
doaj
Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context. [PDF]
Safeer AA, Zhou Y, Abrar M, Luo F.
europepmc +1 more source
Applying the Consumer Ethnocentrism Model to Norwegian Consumers
Bacheloroppgave i Markedsføring fra Handelshøyskolen BI ...
Lundberg, Cornelia +1 more
openaire +1 more source

